How do you understand that advertising campaigns bring profit? Measuring ROMI — Return on Marketing Investment — will do the job. It will show you the return on investment in advertising.
The Client contacted us asking to test their niche traffic and increase the number of quality leads. In the 5-months period of our cooperation, the number of leads increased 4 times, while the cost per click grew only insubstantially.
You often ask us how things work at our company. For instance, “How will the project go? How do you set tasks? How do you report?”.
In this article, we are going to elaborate on what our comprehensive project management is about, and how we build processes in order to achieve the best results for our Clients.
Since 2019, we have been selecting employees for the company through a Facebook chatbot. Thanks to automation, on the first vacancy only, we saved 20 hours of working time. At the time of this writing, we have processed 410+ applications from candidates using the chatbot.
Our Client was selling products on Amazon and contacted us asking to optimize advertising campaigns and increase sales. As a result of cooperation, we reduced the cost per click from $0.37 to $0.17 and increased the CTR. For the same budget, the Client was able to get twice as much targeted traffic.
Prior to contacting us, Payless Promotions only kept accounting records without tracking marketing campaigns. We provided them with a structured data warehouse, a system for end-to-end analytics, taking into account the specifics of the business. Now the company can make decisions based on data about traffic sources and their costs.
LNZ Web had little experience with online sales. They approached us in September 2019 for turnkey online marketing. As a result, from October to April, online sales increased 30 times, the average receipt amount — 2 times and turnover — 63 times.
At the conference on promotion in Western markets NaZapad 13, Roman Rybalchenko shared the agency's experience with projects in the B2B segments. There is often little traffic in B2B, but there are people who are willing to buy. SEO does not always work here or does not work at all, and one transaction can bring, for example, $30,000.
We were approached by Skylum (ex. Macphun) to set up end-to-end analytics. In addition to bringing information from all sources into one database, we analyzed and set up the ROI calculation process. This allowed the company to reallocate money for higher ROI products, channels and campaigns.
The client approached us with the task of transferring triggered emails from a self-written own system to an external triggered mailing service. We have revised, supplemented and transferred 308 letters to Mandrill and the work is still going on. We’ve achieved 98.6% deliverability and not a single downgrade or hit by Mandrill filters over the whole period with over 200,000 submissions per month.