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Articles March 31, 2023

Back to the office in Kyiv. Renovation.

We worked remotely for a whole year because of russia's war of aggression. In March 2022, our office was hit by a blast wave, employees scattered all over the country, and some even went abroad. Today, a year later, we would like to share the good news. We returned to our office 😀

Articles January 5, 2023

How Roman.ua helps the Armed Forces of Ukraine

Since the start of the full-scale invasion, Roman.ua has been actively engaged in volunteer activities. The agency's founder Roman Rybalchenko has been buying quadcopters, vehicles, and clothing for the military. The company also holds charity raffles for the needs of the Defence Intelligence of Ukraine and joins the collections of trusted funds.

 Last update 08.01.2024

Articles November 21, 2022

Calculating ROI and ROMI

How do you understand that advertising campaigns bring profit? Measuring ROMI — Return on Marketing Investment — will do the job. It will show you the return on investment in advertising.

Articles September 28, 2022

How project management works at Roman.ua

You often ask us how things work at our company. For instance, “How will the project go? How do you set tasks? How do you report?”.

In this article, we are going to elaborate on what our comprehensive project management is about, and how we build processes in order to achieve the best results for our Clients.

Case studies August 12, 2021

How to automate recruitment through a chat bot

Since 2019, we have been selecting employees for the company through a Facebook chatbot. Thanks to automation, on the first vacancy only, we saved 20 hours of working time. At the time of this writing, we have processed 410+ applications from candidates using the chatbot.

Продуктивный Роман June 29, 2021

Product-market fit. How to find and retain it.

All entrepreneurs and product managers strive to achieve product-market fit. However, not all specialists fully understand this concept. In this article, which is based on the podcast, we will explain and show how to reach product-market fit and strengthen it over time.

Case studies November 10, 2020

Case Study on Increasing Sales on Amazon with Google Ads

Our Client was selling products on Amazon and contacted us asking to optimize advertising campaigns and increase sales. As a result of cooperation, we reduced the cost per click from $0.37 to $0.17 and increased the CTR. For the same budget, the Client was able to get twice as much targeted traffic.