We worked remotely for a whole year because of russia's war of aggression. In March 2022, our office was hit by a blast wave, employees scattered all over the country, and some even went abroad. Today, a year later, we would like to share the good news. We returned to our office 😀
Since the start of the full-scale invasion, Roman.ua has been actively engaged in volunteer activities. The agency's founder Roman Rybalchenko has been buying quadcopters, vehicles, and clothing for the military. The company also holds charity raffles for the needs of the Defence Intelligence of Ukraine and joins the collections of trusted funds.
Last update 06.09.2023
How do you understand that advertising campaigns bring profit? Measuring ROMI — Return on Marketing Investment — will do the job. It will show you the return on investment in advertising.
The Client contacted us asking to test their niche traffic and increase the number of quality leads. In the 5-months period of our cooperation, the number of leads increased 4 times, while the cost per click grew only insubstantially.
You often ask us how things work at our company. For instance, “How will the project go? How do you set tasks? How do you report?”.
In this article, we are going to elaborate on what our comprehensive project management is about, and how we build processes in order to achieve the best results for our Clients.
Olga Rybalchenko was speaking at the 2021 Email conference about the difference between B2B and B2C markets, and B2B marketing tools using the examples of cases.
Since 2019, we have been selecting employees for the company through a Facebook chatbot. Thanks to automation, on the first vacancy only, we saved 20 hours of working time. At the time of this writing, we have processed 410+ applications from candidates using the chatbot.
All entrepreneurs and product managers strive to achieve product-market fit. However, not all specialists fully understand this concept. In this article, which is based on the podcast, we will explain and show how to reach product-market fit and strengthen it over time.
Our Client was selling products on Amazon and contacted us asking to optimize advertising campaigns and increase sales. As a result of cooperation, we reduced the cost per click from $0.37 to $0.17 and increased the CTR. For the same budget, the Client was able to get twice as much targeted traffic.
Prior to contacting us, Payless Promotions only kept accounting records without tracking marketing campaigns. We provided them with a structured data warehouse, a system for end-to-end analytics, taking into account the specifics of the business. Now the company can make decisions based on data about traffic sources and their costs.