Blog

Articles January 5, 2023

How Roman.ua helps the Armed Forces of Ukraine

Since the start of the full-scale invasion, Roman.ua has been actively engaged in volunteer activities. Since the first days of the war, the agency's founder Roman Rybalchenko has been buying quadcopters, vehicles, and clothing for the military. The company also holds charity raffles for the needs of the Defence Intelligence of Ukraine and joins the collections of trusted funds.

Since February, we have transferred more than $30,000 to the AFU. We are grateful to our clients and the entire Roman.ua team for giving us the opportunity to donate and support the Armed Forces of Ukraine!

 Last update 11.12.2022 

Articles November 21, 2022

Calculating ROI and ROMI

How do you understand that advertising campaigns bring profit? Measuring ROMI — Return on Marketing Investment — will do the job. It will show you the return on investment in advertising.

Case studies October 28, 2022

Houza.com: attracting customers in real estate aggregator in UAE using PPC

The Client contacted us asking to test their niche traffic and increase the number of quality leads. In the 5-months period of our cooperation, the number of leads increased 4 times, while the cost per click grew only insubstantially.

Articles September 28, 2022

How project management works at Roman.ua

You often ask us how things work at our company. For instance, “How will the project go? How do you set tasks? How do you report?”.

In this article, we are going to elaborate on what our comprehensive project management is about, and how we build processes in order to achieve the best results for our Clients.

Іnternet marketing August 13, 2021

Email Marketing for B2B: finding 60 people in the world who will pay €150,000

Olga Rybalchenko was speaking at the 2021 Email conference about the difference between B2B and B2C markets, and B2B marketing tools using the examples of cases.

Case studies August 12, 2021

How to automate recruitment through a chat bot

Since 2019, we have been selecting employees for the company through a Facebook chatbot. Thanks to automation, on the first vacancy only, we saved 20 hours of working time. At the time of this writing, we have processed 410+ applications from candidates using the chatbot.

Case studies November 10, 2020

Case Study on Increasing Sales on Amazon with Google Ads

Our Client was selling products on Amazon and contacted us asking to optimize advertising campaigns and increase sales. As a result of cooperation, we reduced the cost per click from $0.37 to $0.17 and increased the CTR. For the same budget, the Client was able to get twice as much targeted traffic.

Case studies November 10, 2020

Setting up end-to-end analytics for a company with a long production cycle: a case from Australia

Prior to contacting us, Payless Promotions only kept accounting records without tracking marketing campaigns. We provided them with a structured data warehouse, a system for end-to-end analytics, taking into account the specifics of the business. Now the company can make decisions based on data about traffic sources and their costs.

Case studies September 11, 2020

LNZ Web Case: launching internet marketing for agribusiness from scratch

LNZ Web had little experience with online sales. They approached us in September 2019 for turnkey online marketing. As a result, from October to April, online sales increased 30 times, the average receipt amount — 2 times and turnover — 63 times.

Іnternet marketing April 29, 2020

How to get ahead in narrow B2B niches when SEO is not enough

At the conference on promotion on international markets NaZapad 13, Roman Rybalchenko shared the agency's experience with projects in the B2B segments. There is often little traffic in B2B, but there are people who are willing to buy. SEO does not always work here or does not work at all, and one transaction can bring, for example, $30,000.