Blog

Case studies April 25, 2025

We launched digital marketing for a kitchen and furniture manufacturer, increasing the number of leads 8 times while cutting CPL in half

In June 2019, the Client approached us with the goal of launching a full-scale digital marketing strategy from scratch. The main challenge was that the Client was a new player in the highly competitive U.S. market. After just three years of working together, the number of leads from paid sources grew more than 8 times, while CPL was cut in half.

Case studies September 30, 2024

We іncreased fulfilled orders 9.5x for an electronics and appliance store chain in 2 years

At the beginning of our collaboration, the Client didn’t believe in traditional Google Ads or its ability to scale. However, in March 2022, they came to us looking for opportunities to boost sales through PPC. As a result of our joint effort, the number of fulfilled orders increased 9.5 times, when the cost per acquisition in USD was cut in half.

Case studies September 5, 2024

We have increased the revenue of Svit Chaju online store by 16 times over 7 years

At the beginning of our collaboration back in 2014, the Client was uncertain whether we could grow the online store to match the sales volumes of their best offline location. They were also unsure if investing in an online store was even worthwhile. We started with a small budget in 2016 and proved that the online store could outperform any brick-and-mortar store.

Case studies August 1, 2024

We boosted an online tool store’s profit 10 times in just 2 years.

In February 2022, we were contacted by the Kulibin online store to increase sales for the B2B segment. During our work, the task was transformed into a comprehensive sales growth for the online store. As a result of the cooperation, the average order value grew 1.7 times, the number of transactions increased by 36%, and the net profit in USD increased 10 times.

Articles March 31, 2023

Back to the office in Kyiv. Renovation.

We worked remotely for a whole year because of russia's war of aggression. In March 2022, our office was hit by a blast wave, employees scattered all over the country, and some even went abroad. Today, a year later, we would like to share the good news. We returned to our office 😀

Articles January 5, 2023

How Roman.ua helps the Armed Forces of Ukraine

Since the start of the full-scale invasion, Roman.ua has been actively engaged in volunteer activities. The agency's founder Roman Rybalchenko has been buying quadcopters, vehicles, and clothing for the military. The company also holds charity raffles for the needs of the Defence Intelligence of Ukraine and joins the collections of trusted funds.

 Last update 28.01.2025

Articles November 21, 2022

Calculating ROI and ROMI

How do you understand that advertising campaigns bring profit? Measuring ROMI — Return on Marketing Investment — will do the job. It will show you the return on investment in advertising.

Іnternet marketing October 28, 2022

Houza.com: attracting customers in real estate aggregator in UAE using PPC

The Client contacted us asking to test their niche traffic and increase the number of quality leads. In the 5-months period of our cooperation, the number of leads increased 4 times, while the cost per click grew only insubstantially.

Articles September 28, 2022

How project management works at Roman.ua

You often ask us how things work at our company. For instance, “How will the project go? How do you set tasks? How do you report?”.

In this article, we are going to elaborate on what our comprehensive project management is about, and how we build processes in order to achieve the best results for our Clients.

Іnternet marketing August 13, 2021

Email Marketing for B2B: finding 60 people in the world who will pay €150,000

Olga Rybalchenko was speaking at the 2021 Email conference about the difference between B2B and B2C markets, and B2B marketing tools using the examples of cases.