Case studies on Digital marketing agency Roman.ua

Case studies Oct/28/2022

Houza.com: attracting customers in real estate aggregator in UAE using PPC

The Client contacted us asking to test their niche traffic and increase the number of quality leads. In the 5-months period of our cooperation, the number of leads increased 4 times, while the cost per click grew only insubstantially.

Case studies Aug/12/2021

How to automate recruitment through a chat bot

Since 2019, we have been selecting employees for the company through a Facebook chatbot. Thanks to automation, on the first vacancy only, we saved 20 hours of working time. At the time of this writing, we have processed 410+ applications from candidates using the chatbot.

Case studies Nov/10/2020

Case Study on Increasing Sales on Amazon with Google Ads

Our Client was selling products on Amazon and contacted us asking to optimize advertising campaigns and increase sales. As a result of cooperation, we reduced the cost per click from $0.37 to $0.17 and increased the CTR. For the same budget, the Client was able to get twice as much targeted traffic.

Case studies Nov/10/2020

Setting up end-to-end analytics for a company with a long production cycle: a case from Australia

Prior to contacting us, Payless Promotions only kept accounting records without tracking marketing campaigns. We provided them with a structured data warehouse, a system for end-to-end analytics, taking into account the specifics of the business. Now the company can make decisions based on data about traffic sources and their costs.

Case studies Sep/11/2020

LNZ Web Case: launching internet marketing for agribusiness from scratch

LNZ Web had little experience with online sales. They approached us in September 2019 for turnkey online marketing. As a result, from October to April, online sales increased 30 times, the average receipt amount — 2 times and turnover — 63 times.

Case studies May/28/2019

Case Study. How to set up end-to-end analytics for software developers

We were approached by Skylum (ex. Macphun) to set up end-to-end analytics. In addition to bringing information from all sources into one database, we analyzed and set up the ROI calculation process. This allowed the company to reallocate money for higher ROI products, channels and campaigns.

Case studies Mar/26/2019

Case Study. How to build a trigger mailing system with Mandrill

The client approached us with the task of transferring triggered emails from a self-written own system to an external triggered mailing service. We have revised, supplemented and transferred 308 letters to Mandrill and the work is still going on. We’ve achieved 98.6% deliverability and not a single downgrade or hit by Mandrill filters over the whole period with over 200,000 submissions per month.

Case studies Dec/5/2018

Case Study. How to build an email database using active Sumo.com popups

There is an opinion that popup windows for collecting emails annoy site visitors. However, if you use pop-up forms wisely, fine-tuning them, and not spamming them, but offering to subscribe to a useful newsletter or give valuable free content, they turn out to be a powerful tool for collecting emails.

Nov/26/2018

Preventing emails from being classified as spam. 7 Steps to improve Email Deliverability

The client approached us with the task to audit email marketing for several projects. Email marketing generated a relatively small percentage of turnover, but the Client saw that people who opened emails were more likely to buy through other channels.

Іnternet marketing Nov/6/2015

Case study. How we increased sales 5 times and screwed up

In February 2014, the Client approached us to triple the profit of the store in one-year time. The e-commerce market in Belarus was unfamiliar to us. Although Belarus is similar to Ukraine and russia, market development and the principles of doing Internet business are different there. If you don’t want to repeat our mistakes and screw up, read the case and draw your own conclusions.