B2B DIGITAL
MARKETING
An aspect of B2B is targeting the decision-makers (DM) and influencing their decisions.
B2B digital marketing helps generate more leads and close more deals using online tools.
Certified 2020
Professional 2009
Sales Mastery 2021
WHO IS SUITABLE FOR
B2B DIGITAL MARKETING
- You have a sales team, established relationships with partners, suppliers and customers, but you want to get more leads.1
- You want to inform your target audience about the benefits of your products or services, persuading them to choose you.2
- You want to sell more to existing customers.3
- You have a sales team, established relationships with partners, suppliers and customers, but you want to get more leads.1
- You want to inform your target audience about the benefits of your products or services, persuading them to choose you.2
- You want to sell more to existing customers.3
— general client characteristics: business sectors, size and profit of the company, positions of decision-makers and persons initiating or influencing decisions
— names of specific companies most interesting for you to cooperate with, and a description of their decision-makers
— specific people from specific companies
For example:
Level 1. CEO, COO in marketing agencies of up to 15 people.
Level 2. СЕО, СОО in Roman.ua.
Level 3. Roman Rybalchenko, Olga Rybalchenko.
At the same time, we compose the semantic core, considering how people search for a product or service on the web. We work through the names of competitors, professional jargon, standards and regulations, references to the law, categories of goods and services, specialized resources, words that mark opportunities, related queries.
- We actively use lead prospecting: from Linkedin, Crunchbase, Angellist, classified advertisements websites like Craigslist, job search websites, listings, open databases, niche resources and associations.
- We use ICP criteria: geo, industry, size, technical stack and use of certain software, availability and size of investments, open job positions, etc.
- We find people responsible for decision making, or those who can be the "drivers of change": collect their names, positions and contacts. We aim for the maximum number of touches with one person in different channels.
- We warm up the leads through paid advertising on social networks. We contact them on LinkedIn, by mail on behalf of the manager; we offer to get a demo version of the product or download the White Paper.
- Facebook Ads
- LinkedIn Ads
- Google Ads
- Youtube
- Quora, Bing, Twitter, Reddit, Capterra, G2, and other appropriate platforms.
- For Clients with a short sales cycle: we ask the sales team for sales results and make frequent Ads optimizations by ROI.
- For Clients with a long sales cycle: we ask the sales team for data on lead qualification, and make frequent Ads optimizations using MQL (Marketing Qualified Lead) or SQL (Sales Qualified Lead).
We help salespeople be more prepared to communicate with new leads by enriching CRM with additional data — the contact's source of entry into the database, their path through the website, reaction to our letters and other marketing activities.
We create a system in which we gently but persistently push the contact to a deal:
- we accompany communication with managers with relevant letters and messages (next call reminder, short conversation status, links to key materials, etc.)
- we accompany the key transaction stages with emails, SMS and other interactions
- we react if there is a risk of a lost deal, and if the client has not been active for a long time
2. We describe how and when we save the source of user acquisition and "transmit" it to other systems when moving from one stage to another. After receiving the final status, we transfer information to classic and BI analytics systems.
3. We summarize and combine data from different sources (Google Analytics, advertising systems, CRM, internal databases) in one place (Power BI, Google Data Studio) and build reporting.
As a result, the Client can see which advertising sources bring the orders and sales. Accordingly, they understand the real effectiveness of advertising activities: cost per opportunity, payback, the efficiency of each channel.
— general client characteristics: business sectors, size and profit of the company, positions of decision-makers and persons initiating or influencing decisions
— names of specific companies most interesting for you to cooperate with, and a description of their decision-makers
— specific people from specific companies
For example:
Level 1. CEO, COO in marketing agencies of up to 15 people.
Level 2. СЕО, СОО in Roman.ua.
Level 3. Roman Rybalchenko, Olga Rybalchenko.
At the same time, we compose the semantic core, considering how people search for a product or service on the web. We work through the names of competitors, professional jargon, standards and regulations, references to the law, categories of goods and services, specialized resources, words that mark opportunities, related queries.
- We actively use lead prospecting: from Linkedin, Crunchbase, Angellist, classified advertisements websites like Craigslist, job search websites, listings, open databases, niche resources and associations.
- We use ICP criteria: geo, industry, size, technical stack and use of certain software, availability and size of investments, open job positions, etc.
- We find people responsible for decision making, or those who can be the "drivers of change": collect their names, positions and contacts. We aim for the maximum number of touches with one person in different channels.
- We warm up the leads through paid advertising on social networks. We contact them on LinkedIn, by mail on behalf of the manager; we offer to get a demo version of the product or download the White Paper.
- Facebook Ads
- LinkedIn Ads
- Google Ads
- Youtube
- Quora, Bing, Twitter, Reddit, Capterra, G2, and other appropriate platforms.
- For Clients with a short sales cycle: we ask the sales team for sales results and make frequent Ads optimizations by ROI.
- For Clients with a long sales cycle: we ask the sales team for data on lead qualification, and make frequent Ads optimizations using MQL (Marketing Qualified Lead) or SQL (Sales Qualified Lead).
We help salespeople be more prepared to communicate with new leads by enriching CRM with additional data — the contact's source of entry into the database, their path through the website, reaction to our letters and other marketing activities.
We create a system in which we gently but persistently push the contact to a deal:
- we accompany communication with managers with relevant letters and messages (next call reminder, short conversation status, links to key materials, etc.)
- we accompany the key transaction stages with emails, SMS and other interactions
- we react if there is a risk of a lost deal, and if the client has not been active for a long time
2. We describe how and when we save the source of user acquisition and "transmit" it to other systems when moving from one stage to another. After receiving the final status, we transfer information to classic and BI analytics systems..
3. We summarize and combine data from different sources (Google Analytics, advertising systems, CRM, internal databases) in one place (Power BI, Google Data Studio) and build reporting.
As a result, the Client can see which advertising sources bring the orders and sales. Accordingly, they understand the real effectiveness of advertising activities: cost per opportunity, payback, the efficiency of each channel.
TOOLS AND MECHANICS
___Linkedin, ___Facebook,
retention marketing, cold mailing
___Quorra
___Capterra, ___Linkedin, ___Bing
THE PROJECT
achieve favorable price conditions while maintaining the quality of service
supervise contractors and the team
build systems: beginning with money, ending with clients for the business
share knowledge and experience
choose a promotion strategy
select tools and their combinations
control the process of implementation and use of tools: analytics, retention marketing, PPC advertising
A minimum contract term is 6 months.
Certificates
and Awards
Meta Business Partner.
eSputnik Partner since 2019
MailChimp Experts since 2010
UpWork Top Rated
Clutch TOP-1000 companies worldwide in 2022
TechBehemoths Awards 2022. The best advertising agencies in Ukraine.
Clients
We have worked with 263 Clients and helped them enhance online marketing and earn more.
Clients
ABOUT US
Why did we choose Roman.ua?
Because they are geeks.