DIGITAL TRANSFORMATION
- Google Premier Partner
- Google Analytics Individual Qualification
- Meta Business Partner
WHO NEEDS
DIGITAL TRANSFORMATION
You are good at selling offline at retail or through wholesalers but have no experience selling online. You know that part of your target audience is using the ROPO framework: searching for your products online and buying them offline. You want to sell online but do not know how to promote the product.
Is it worth advertising on Google, or is it better to promote via influencers? Which is more profitable: get listed on a marketplace or create your own online store? You have resources, a sought-after product but no online expertise. You need to walk this path with a team of experts.
WHO ISN'T SUITABLE
FOR DIGITAL TRANSFORMATION
- You haven't found
product-market fit yetThere is no established demand for the product, or it does not meet market requirements in terms of price, packaging, or features.1 - Your business doesn't have an offline foundationThe "foundation" is warehouses, cars, salespeople, wholesalers, logisticians and accountants.2
- Your unit economics don't matchYour sales don't earn much because of the low average order value, marginality, or the likelihood of repeat sales. At the same time, due to competition, the cost of attracting customers is high.3
- You haven't found
product-market fit yetThere is no established demand for the product, or it does not meet market requirements in terms of price, packaging, or features.1 - Your business doesn't have an offline foundationThe "foundation" is warehouses, cars, salespeople, wholesalers, logisticians and accountants.2
- Your unit economics don't matchYour sales don't earn much because of the low average order value, marginality, or the likelihood of repeat sales. At the same time, due to competition, the cost of attracting customers is high.3
FRAMEWORK
2. We improve the website to increase conversion. We set tasks for designers and developers.
3. We prioritize advertising channels, products, brands, and changes to the website and business processes.
1. Set up Google Analytics and e-commerce. We construct end-to-end analytics, taking into account retail, chats and phone sales.
2. We implement all the necessary tags for analytics and advertising systems in Google Tag Manager for a maximum speed of realization and optimization.
3. We define a performance measurement model and visualize reports for different departments and roles in the company.
Google Ads. We set up campaigns: brand campaigns, search campaigns from high to low frequency, DSA (Dynamic Search Ads), Google Display Network (including Youtube), Google Shopping, and remarketing.
Social media advertising. We prioritize what will bring more sales: Facebook, Instagram, LinkedIn, etc. We use PPC advertising for a new audience, boosting posts and remarketing to an interested audience.
We nurture leads and re-sell to your customer base.
We help search for and control your contractors in external design, SEO and video production. We build the process of working with them and supervise them.
We break down business tasks into subtasks. We set clear tasks for developers, designers, employees on the Client's side to achieve.
2. We improve the website to increase conversion. We set tasks for designers and developers.
3. We prioritize advertising channels, products, brands, and changes to the website and business processes.
1. Set up Google Analytics and e-commerce. We construct end-to-end analytics, taking into account retail, chats and phone sales.
2. We implement all the necessary tags for analytics and advertising systems in Google Tag Manager for a maximum speed of realization and optimization.
3. We define a performance measurement model and visualize reports for different departments and roles in the company.
Google Ads. We set up campaigns: brand campaigns, search campaigns from high to low frequency, DSA (Dynamic Search Ads), Google Display Network (including Youtube), Google Shopping, and remarketing.
Social media advertising. We prioritize what will bring more sales: Facebook, Instagram, LinkedIn, etc. We use PPC advertising for a new audience, boosting posts and remarketing to an interested audience.
We nurture leads and re-sell to your customer base.
We help search for and control your contractors in external design, SEO and video production. We build the process of working with them and supervise them.
We break down business tasks into subtasks. We set clear tasks for developers, designers, employees on the Client's side to achieve.
achieve favorable price conditions while maintaining the quality of service
supervise contractors and the team
build systems: beginning with money, ending with clients for the business
share knowledge and experience
choose a promotion strategy
select tools and their combinations
control the process of implementation and use of tools: analytics, retention marketing, PPC advertising
- We take care of the entire marketing process. We divide the Client's global plans into specific tasks.
We set and track tasks in the Worksection task management system. The specialists within the task should comment on what they have done and how they are planning to improve the result. One of the employees' KPIs is searching for new solutions and approaches to improve the Client's outcomes.
- To solve urgent problems, we create chats on Slack or Skype divided by topics and areas of responsibility.
We do not take on a lot o projects, so we are able to quickly solve our Clients' problems. We help select contractors and supervise their work.
- Correct KPIsSome agencies set up advertising for clients in a way to bring the cheapest traffic possible. But imagine that you brought a crowd of grannies into your expensive boutique. You spent next to nothing on advertising. Say, $70 on the pamphlets and an hour on a promoter. You should be happy, but it doesn't work out too well because there are no sales.
How do we do it? We draw up a portrait of a client who is interested in your products and is ready to pay for them. Thus, we do not grow cheap traffic but maximize net profit. - Performance evaluation model for your projectWe choose one of 6 models to measure digital marketing effectiveness. Depending on the selected model, we build analytics with specific business indicators.
We calculate the cost of lead and customer acquisition, ROI and net profit. - Decision making frameworkLike the true nerds, we rely on numbers, not emotions. Without selecting a model, marketing management turns into 'flying blind':
'Wow, these ads worked out great, let's do more…'
Or
'Ah, it seems like these ads aren't working too well…'
Having selected the right model, you will be 'flying by instruments', measuring marketing effectiveness and understanding which move to make in any situation, even a turbulent one.
- Correct KPIsSome agencies set up advertising for clients in a way to bring the cheapest traffic possible. But imagine that you brought a crowd of grannies into your expensive boutique. You spent next to nothing on advertising. Say, $70 on the pamphlets and an hour on a promoter. You should be happy, but it doesn't work out too well because there are no sales.
How do we do it? We draw up a portrait of a client who is interested in your products and is ready to pay for them. Thus, we do not grow cheap traffic but maximize net profit. - Performance evaluation model for your projectWe choose one of 6 models to measure digital marketing effectiveness. Depending on the selected model, we build analytics with specific business indicators.
We calculate the cost of lead and customer acquisition, ROI and net profit. - Decision making frameworkLike the true nerds, we rely on numbers, not emotions. Without selecting a model, marketing management turns into 'flying blind':
'Wow, these ads worked out great, let's do more…'
Or
'Ah, it seems like these ads aren't working too well…'
Having selected the right model, you will be 'flying by instruments', measuring marketing effectiveness and understanding which move to make in any situation, even a turbulent one.
A minimum contract term is 1 year.
Certificates
and Awards
Meta Business Partner.
eSputnik Partner since 2019
MailChimp Experts since 2010
UpWork Top Rated
Clutch TOP-1000 companies worldwide in 2022
TechBehemoths Awards 2022. The best advertising agencies in Ukraine.
Clients
We have worked with 263 Clients and helped them enhance online marketing and earn more.
Clients
ABOUT US
Why did we choose Roman.ua?
Because they are geeks.