DIGITAL TRANSFORMATION
Digital transformation is a change in the approach to business by digitizing processes in a company and going online. It helps you scale your business faster, expand your sales audience and reduce irrelevant costs.
Google Premier Partner
Google Analytics Individual Qualification
Meta Business Partner
WHO NEEDS
DIGITAL TRANSFORMATION
You have little or no experience in online sales
You are good at selling offline at retail or through wholesalers but have no experience selling online. You know that part of your target audience is using the ROPO framework: searching for your products online and buying them offline. You want to sell online but do not know how to promote the product.
Is it worth advertising on Google, or is it better to promote via influencers? Which is more profitable: get listed on a marketplace or create your own online store? You have resources, a sought-after product but no online expertise. You need to walk this path with a team of experts.
Dealers distort brand advantages
You are tired of dealers who recommend goods with a maximum commission to brokers. You understand that the clients won't trust and buy from you if they don't know who you are. They will buy from the dealer anything he advises, and the dealer will promote the goods with the highest margin.
Digital marketing is not your key process and won't become one
You have logistics, production, and other business areas in check. Digital marketing brings in a small percentage of income, but in terms of money, the main business brings in much more. On the one hand, you can no longer turn a blind eye to digital marketing, but on the other hand, you are not ready to spend $20-50 thousand per month on an in-house team. At the same time, you cannot trust offline marketers to develop this direction because they lack the necessary expertise and motivation.
Sales people are too busy
You are ready to ship more goods, reach out to a new segment of consumers, but your salespeople are already loaded. You don't want to hire 10-20 more employees, train them, supervise them. It will take a long time with no guarantee of high sales. You want to create demand and educate customers so that they can place an order on their own, and you just have to ship the product.
You need a turnkey solution for digital marketing
You want to find a contractor who will take over the entire process. You do not have time to coordinate different agencies among themselves and constantly keep in mind what to convey to whom. You are ready to set the goal and assign a project manager on your side, but you can't handle numerous marketing contractors in terms of focus and resources.
WHO ISN’T SUITABLE
FOR DIGITAL TRANSFORMATION
- You haven't found
product-market fit yetThere is no established demand for the product, or it does not meet market requirements in terms of price, packaging, or features.1 - Your business doesn't have an offline foundationThe "foundation" is warehouses, cars, salespeople, wholesalers, logisticians and accountants.2
- Your unit economics don't matchYour sales don't earn much because of the low average order value, marginality, or the likelihood of repeat sales. At the same time, due to competition, the cost of attracting customers is high.3
- You haven't found
product-market fit yetThere is no established demand for the product, or it does not meet market requirements in terms of price, packaging, or features.1 - Your business doesn't have an offline foundationThe "foundation" is warehouses, cars, salespeople, wholesalers, logisticians and accountants.2
- Your unit economics don't matchYour sales don't earn much because of the low average order value, marginality, or the likelihood of repeat sales. At the same time, due to competition, the cost of attracting customers is high.3
FRAMEWORK
1
We study the project situation
1. We conduct a marketing audit to identify problem areas and growth points.
2. We improve the website to increase conversion. We set tasks for designers and developers.
3. We prioritize advertising channels, products, brands, and changes to the website and business processes.
2. We improve the website to increase conversion. We set tasks for designers and developers.
3. We prioritize advertising channels, products, brands, and changes to the website and business processes.
2
Setting up management reporting
We set up web analytics to track sales and marketing performance from clicks to money.
1. Set up Google Analytics and e-commerce. We construct end-to-end analytics, taking into account retail, chats and phone sales.
2. We implement all the necessary tags for analytics and advertising systems in Google Tag Manager for a maximum speed of realization and optimization.
3. We define a performance measurement model and visualize reports for different departments and roles in the company.
1. Set up Google Analytics and e-commerce. We construct end-to-end analytics, taking into account retail, chats and phone sales.
2. We implement all the necessary tags for analytics and advertising systems in Google Tag Manager for a maximum speed of realization and optimization.
3. We define a performance measurement model and visualize reports for different departments and roles in the company.
3
We launch and manage advertising campaigns
All advertising campaigns aim to get quality leads at an affordable price.
Google Ads. We set up campaigns: brand campaigns, search campaigns from high to low frequency, DSA (Dynamic Search Ads), Google Display Network (including Youtube), Google Shopping, and remarketing.
Social media advertising. We prioritize what will bring more sales: Facebook, Instagram, LinkedIn, etc. We use PPC advertising for a new audience, boosting posts and remarketing to an interested audience.
Google Ads. We set up campaigns: brand campaigns, search campaigns from high to low frequency, DSA (Dynamic Search Ads), Google Display Network (including Youtube), Google Shopping, and remarketing.
Social media advertising. We prioritize what will bring more sales: Facebook, Instagram, LinkedIn, etc. We use PPC advertising for a new audience, boosting posts and remarketing to an interested audience.
4
Setting up email and retention marketing
We set up channels that help retain customers: email newsletter, push notifications, messengers newsletter, SMS newsletter, chatbots.
We nurture leads and re-sell to your customer base.
We nurture leads and re-sell to your customer base.
5
We help solve other business problems
We advise on how you can earn more by going digital. We suggest which CRM system to choose and which approaches and methodologies to use.
We help search for and control your contractors in external design, SEO and video production. We build the process of working with them and supervise them.
We break down business tasks into subtasks. We set clear tasks for developers, designers, employees on the Client's side to achieve.
We help search for and control your contractors in external design, SEO and video production. We build the process of working with them and supervise them.
We break down business tasks into subtasks. We set clear tasks for developers, designers, employees on the Client's side to achieve.
1
We study the project situation
1. We conduct a marketing audit to identify problem areas and growth points.
2. We improve the website to increase conversion. We set tasks for designers and developers.
3. We prioritize advertising channels, products, brands, and changes to the website and business processes.
2. We improve the website to increase conversion. We set tasks for designers and developers.
3. We prioritize advertising channels, products, brands, and changes to the website and business processes.
2
Setting up management reporting
We set up web analytics to track sales and marketing performance from clicks to money.
1. Set up Google Analytics and e-commerce. We construct end-to-end analytics, taking into account retail, chats and phone sales.
2. We implement all the necessary tags for analytics and advertising systems in Google Tag Manager for a maximum speed of realization and optimization.
3. We define a performance measurement model and visualize reports for different departments and roles in the company.
1. Set up Google Analytics and e-commerce. We construct end-to-end analytics, taking into account retail, chats and phone sales.
2. We implement all the necessary tags for analytics and advertising systems in Google Tag Manager for a maximum speed of realization and optimization.
3. We define a performance measurement model and visualize reports for different departments and roles in the company.
3
We launch and manage advertising campaigns
All advertising campaigns aim to get quality leads at an affordable price.
Google Ads. We set up campaigns: brand campaigns, search campaigns from high to low frequency, DSA (Dynamic Search Ads), Google Display Network (including Youtube), Google Shopping, and remarketing.
Social media advertising. We prioritize what will bring more sales: Facebook, Instagram, LinkedIn, etc. We use PPC advertising for a new audience, boosting posts and remarketing to an interested audience.
Google Ads. We set up campaigns: brand campaigns, search campaigns from high to low frequency, DSA (Dynamic Search Ads), Google Display Network (including Youtube), Google Shopping, and remarketing.
Social media advertising. We prioritize what will bring more sales: Facebook, Instagram, LinkedIn, etc. We use PPC advertising for a new audience, boosting posts and remarketing to an interested audience.
4
Setting up email and retention marketing
We set up channels that help retain customers: email newsletter, push notifications, messengers newsletter, SMS newsletter, chatbots.
We nurture leads and re-sell to your customer base.
We nurture leads and re-sell to your customer base.
5
We help solve other business problems
We advise on how you can earn more by going digital. We suggest which CRM system to choose and which approaches and methodologies to use.
We help search for and control your contractors in external design, SEO and video production. We build the process of working with them and supervise them.
We break down business tasks into subtasks. We set clear tasks for developers, designers, employees on the Client's side to achieve.
We help search for and control your contractors in external design, SEO and video production. We build the process of working with them and supervise them.
We break down business tasks into subtasks. We set clear tasks for developers, designers, employees on the Client's side to achieve.
WHO WORKS ON THE PROJECT
Roman Rybalchenko, agency founder
15 years of experience in digital marketing
choose the best conditions on the market
achieve favorable price conditions while maintaining the quality of service
supervise contractors and the team
build systems: beginning with money, ending with clients for the business
share knowledge and experience
achieve favorable price conditions while maintaining the quality of service
supervise contractors and the team
build systems: beginning with money, ending with clients for the business
share knowledge and experience
My job is to:
Olga Rybalchenko, COO
12 years of experience in marketing
My job is to:
build reporting on ROI and teach everyone to study and analyze it regularly
choose a promotion strategy
select tools and their combinations
control the process of implementation and use of tools: analytics, retention marketing, PPC advertising
choose a promotion strategy
select tools and their combinations
control the process of implementation and use of tools: analytics, retention marketing, PPC advertising
Web analyst
B2B marketer
PPC specialist
Retention marketer
Assistant
Project manager
Experts by role
HOW THE WORK IS ORGANIZED
We take care of the entire marketing process. We divide the Client's global plans into specific tasks.
We set and track tasks in the Worksection task management system. The specialists within the task should comment on what they have done and how they are planning to improve the result. One of the employees' KPIs is searching for new solutions and approaches to improve the Client's outcomes.
We set and track tasks in the Worksection task management system. The specialists within the task should comment on what they have done and how they are planning to improve the result. One of the employees' KPIs is searching for new solutions and approaches to improve the Client's outcomes.
To solve urgent problems, we create chats on Slack or Skype divided by topics and areas of responsibility.
We do not take on a lot o projects, so we are able to quickly solve our Clients' problems. We help select contractors and supervise their work.
We do not take on a lot o projects, so we are able to quickly solve our Clients' problems. We help select contractors and supervise their work.
WHAT YOU WILL GET
Correct KPIs
Some agencies set up advertising for clients in a way to bring the cheapest traffic possible. But imagine that you brought a crowd of grannies into your expensive boutique. You spent next to nothing on advertising. Say, $70 on the pamphlets and an hour on a promoter. You should be happy, but it doesn't work out too well because there are no sales.
How do we do it? We draw up a portrait of a client who is interested in your products and is ready to pay for them. Thus, we do not grow cheap traffic but maximize net profit.
How do we do it? We draw up a portrait of a client who is interested in your products and is ready to pay for them. Thus, we do not grow cheap traffic but maximize net profit.
Performance evaluation model for your project
We choose one of 6 models to measure digital marketing effectiveness. Depending on the selected model, we build analytics with specific business indicators.
We calculate the cost of lead and customer acquisition, ROI and net profit.
We calculate the cost of lead and customer acquisition, ROI and net profit.
Decision making framework
Like the true nerds, we rely on numbers, not emotions. Without selecting a model, marketing management turns into 'flying blind':
'Wow, these ads worked out great, let's do more…'
Or
'Ah, it seems like these ads aren't working too well…'
Having selected the right model, you will be 'flying by instruments', measuring marketing effectiveness and understanding which move to make in any situation, even a turbulent one.
'Wow, these ads worked out great, let's do more…'
Or
'Ah, it seems like these ads aren't working too well…'
Having selected the right model, you will be 'flying by instruments', measuring marketing effectiveness and understanding which move to make in any situation, even a turbulent one.
Correct KPIs
Some agencies set up advertising for clients in a way to bring the cheapest traffic possible. But imagine that you brought a crowd of grannies into your expensive boutique. You spent next to nothing on advertising. Say, $70 on the pamphlets and an hour on a promoter. You should be happy, but it doesn't work out too well because there are no sales.
How do we do it? We draw up a portrait of a client who is interested in your products and is ready to pay for them. Thus, we do not grow cheap traffic but maximize net profit.
How do we do it? We draw up a portrait of a client who is interested in your products and is ready to pay for them. Thus, we do not grow cheap traffic but maximize net profit.
Performance evaluation model for your project
We choose one of 6 models to measure digital marketing effectiveness. Depending on the selected model, we build analytics with specific business indicators.
We calculate the cost of lead and customer acquisition, ROI and net profit.
We calculate the cost of lead and customer acquisition, ROI and net profit.
Decision making framework
Like the true nerds, we rely on numbers, not emotions. Without selecting a model, marketing management turns into 'flying blind':
'Wow, these ads worked out great, let's do more…'
Or
'Ah, it seems like these ads aren't working too well…'
Having selected the right model, you will be 'flying by instruments', measuring marketing effectiveness and understanding which move to make in any situation, even a turbulent one.
'Wow, these ads worked out great, let's do more…'
Or
'Ah, it seems like these ads aren't working too well…'
Having selected the right model, you will be 'flying by instruments', measuring marketing effectiveness and understanding which move to make in any situation, even a turbulent one.
TESTIMONIALS
Execution of the original idea is a separate crucial competency. We considered several companies for our audit, but we have chosen in favor of Roman.ua because they are nerds in a good sense. The audit was really awesome. We got fully informed on what to do and how to do it with a minimum investment. Read the full review
Every month, we spend over $100,000 on user acquisition, and we approached Roman with the aim of optimizing our spending. And within the next three months, we got the results. Our average costs were reduced by 35-40%. Read the full review
Execution of the original idea is a separate crucial competency. We considered several companies for our audit, but we have chosen in favor of Roman.ua because they are nerds in a good sense. The audit was really awesome. We got fully informed on what to do and how to do it with a minimum investment. Read the full review
Every month, we spend over $100,000 on user acquisition, and we approached Roman with the aim of optimizing our spending. And within the next three months, we got the results. Our average costs were reduced by 35-40%. Read the full review
We entrusted the function of our marketing director to Olga and were satisfied. It is important for me that I can delegate the task of setting up advertising fully rather than constantly supervise the agency. Read the full review
At first, we worked with Roman, and now with the entire Roman.ua team. I was pleasantly surprised by the marketing manager Olga Rybalchenko. She is attentive to details, responsible, using the systems approach and having a desire to exceed the Client's expectations. Generally, the systems approach is Roman's "religion". Read the full review
We entrusted the function of our marketing director to Olga and were satisfied. It is important for me that I can delegate the task of setting up advertising fully rather than constantly supervise the agency. Read the full review
At first, we worked with Roman, and now with the entire Roman.ua team. I was pleasantly surprised by the marketing manager Olga Rybalchenko. She is attentive to details, responsible, using the systems approach and having a desire to exceed the Client's expectations. Generally, the systems approach is Roman's "religion". Read the full review
ACHIEVEMENTS
-80%
reduction in Customer Acquisition Cost for LNZ Web within a half year period
of customers satisfied in Intimo
$3.5 mil
total yearly budget of our clients in Facebook and Google Ads
TOP 5
Ukrainian agencies with Meta Business Partner status
One of the
PRICE
From $4,000 to $10,000 per month
The client separately pays for the advertising budget and the work of programmers, designers, and other contractors, whom we jointly involve.
A minimum contract term is 1 year.
A minimum contract term is 1 year.
The price does not include the budget for advertising and external contractors
Partners
Google Analytics Individual Qualified
since 2009
Meta Business Partner.
Only ~16 in Ukraine
- Certificates: Bing Ads Accredited Professional 2015
- HubSpot Email Marketing Certified 2020
- HubSpot Inbound Certified Professional 2009
- Reply.io Outbound Sales Mastery 2021
- Certified Google Ads Consultant 2011
Clients
We have worked with 252 Clients and helped them enhance online marketing and earn more.
Clients
ABOUT US
Why did we choose Roman.ua?
Because they are geeks.
