DIGITAL TRANSFORMATION
WHO NEEDS
DIGITAL TRANSFORMATION
You are good at selling offline at retail or through wholesalers but have no experience selling online. You know that part of your target audience is using the ROPO framework: searching for your products online and buying them offline. You want to sell online but do not know how to promote the product.
Is it worth advertising on Google, or is it better to promote via influencers? Which is more profitable: get listed on a marketplace or create your own online store? You have resources, a sought-after product but no online expertise. You need to walk this path with a team of experts.
WHO ISN’T SUITABLE
FOR DIGITAL TRANSFORMATION
- You haven't found
product-market fit yetThere is no established demand for the product, or it does not meet market requirements in terms of price, packaging, or features.1 - Your business doesn't have an offline foundationThe "foundation" is warehouses, cars, salespeople, wholesalers, logisticians and accountants.2
- Your unit economics don't matchYour sales don't earn much because of the low average order value, marginality, or the likelihood of repeat sales. At the same time, due to competition, the cost of attracting customers is high.3
- You haven't found
product-market fit yetThere is no established demand for the product, or it does not meet market requirements in terms of price, packaging, or features.1 - Your business doesn't have an offline foundationThe "foundation" is warehouses, cars, salespeople, wholesalers, logisticians and accountants.2
- Your unit economics don't matchYour sales don't earn much because of the low average order value, marginality, or the likelihood of repeat sales. At the same time, due to competition, the cost of attracting customers is high.3
FRAMEWORK
2. We improve the website to increase conversion. We set tasks for designers and developers.
3. We prioritize advertising channels, products, brands, and changes to the website and business processes.
1. Set up Google Analytics and e-commerce. We construct end-to-end analytics, taking into account retail, chats and phone sales.
2. We implement all the necessary tags for analytics and advertising systems in Google Tag Manager for a maximum speed of realization and optimization.
3. We define a performance measurement model and visualize reports for different departments and roles in the company.
Google Ads. We set up campaigns: brand campaigns, search campaigns from high to low frequency, DSA (Dynamic Search Ads), Google Display Network (including Youtube), Google Shopping, and remarketing.
Social media advertising. We prioritize what will bring more sales: Facebook, Instagram, LinkedIn, etc. We use PPC advertising for a new audience, boosting posts and remarketing to an interested audience.
We nurture leads and re-sell to your customer base.
We help search for and control your contractors in external design, SEO and video production. We build the process of working with them and supervise them.
We break down business tasks into subtasks. We set clear tasks for developers, designers, employees on the Client's side to achieve.
2. We improve the website to increase conversion. We set tasks for designers and developers.
3. We prioritize advertising channels, products, brands, and changes to the website and business processes.
1. Set up Google Analytics and e-commerce. We construct end-to-end analytics, taking into account retail, chats and phone sales.
2. We implement all the necessary tags for analytics and advertising systems in Google Tag Manager for a maximum speed of realization and optimization.
3. We define a performance measurement model and visualize reports for different departments and roles in the company.
Google Ads. We set up campaigns: brand campaigns, search campaigns from high to low frequency, DSA (Dynamic Search Ads), Google Display Network (including Youtube), Google Shopping, and remarketing.
Social media advertising. We prioritize what will bring more sales: Facebook, Instagram, LinkedIn, etc. We use PPC advertising for a new audience, boosting posts and remarketing to an interested audience.
We nurture leads and re-sell to your customer base.
We help search for and control your contractors in external design, SEO and video production. We build the process of working with them and supervise them.
We break down business tasks into subtasks. We set clear tasks for developers, designers, employees on the Client's side to achieve.
achieve favorable price conditions while maintaining the quality of service
supervise contractors and the team
build systems: beginning with money, ending with clients for the business
share knowledge and experience
choose a promotion strategy
select tools and their combinations
control the process of implementation and use of tools: analytics, retention marketing, PPC advertising
We set and track tasks in the Worksection task management system. The specialists within the task should comment on what they have done and how they are planning to improve the result. One of the employees' KPIs is searching for new solutions and approaches to improve the Client's outcomes.
We do not take on a lot o projects, so we are able to quickly solve our Clients' problems. We help select contractors and supervise their work.
How do we do it? We draw up a portrait of a client who is interested in your products and is ready to pay for them. Thus, we do not grow cheap traffic but maximize net profit.
We calculate the cost of lead and customer acquisition, ROI and net profit.
'Wow, these ads worked out great, let's do more…'
Or
'Ah, it seems like these ads aren't working too well…'
Having selected the right model, you will be 'flying by instruments', measuring marketing effectiveness and understanding which move to make in any situation, even a turbulent one.
How do we do it? We draw up a portrait of a client who is interested in your products and is ready to pay for them. Thus, we do not grow cheap traffic but maximize net profit.
We calculate the cost of lead and customer acquisition, ROI and net profit.
'Wow, these ads worked out great, let's do more…'
Or
'Ah, it seems like these ads aren't working too well…'
Having selected the right model, you will be 'flying by instruments', measuring marketing effectiveness and understanding which move to make in any situation, even a turbulent one.
A minimum contract term is 1 year.
Partners
Google Analytics Individual Qualified
since 2009
Meta Business Partner.
Only ~16 in Ukraine
- Certificates: Bing Ads Accredited Professional 2015
- HubSpot Email Marketing Certified 2020
- HubSpot Inbound Certified Professional 2009
- Reply.io Outbound Sales Mastery 2021
- Certified Google Ads Consultant 2011
Clients
We have worked with 252 Clients and helped them enhance online marketing and earn more.
Clients
ABOUT US
Why did we choose Roman.ua?
Because they are geeks.