DIGITAL TRANSFORMATION
Digital transformation is a change in the approach to business by digitizing processes in a company and going online. It helps you scale your business faster, expand your sales audience and reduce irrelevant costs.
Google Premier Partner
Google Analytics Individual Qualification
Meta Business Partner
WHO NEEDS
DIGITAL TRANSFORMATION
You have never sold online or have little experience

You are good at selling offline at retail or through wholesalers but have no experience selling online. You know that part of your target audience is using the ROPO framework: searching for your products online and buying them offline. You want to sell online but do not know how to promote the product.

Is it worth advertising on Google, or is it better to promote via influencers? What is more profitable: get listed on a marketplace or create your own online store? You have resources, a sought-after product but no online expertise. You need to walk this path with a team of experts.

Dealers distort brand advantages
You are tired of dealers who recommend goods with a maximum commission to brokers. You understand that the clients won't trust and buy from you if they don't know who you are. They will buy from the dealer anything he advises, and the dealer will promote the goods with the highest margin.

Digital marketing is not your key process and won't become one
You have logistics, production, and other business areas in check. Digital marketing brings in a small percentage of income, but in terms of money, the main business brings in much more. On the one hand, you can no longer turn a blind eye to digital marketing, but on the other hand, you are not ready to spend $20-50 thousand per month on an in-house team. At the same time, you cannot trust offline marketers to develop this direction because they lack the necessary expertise and motivation.
Sales people are too busy
You are ready to ship more goods, reach out to a new segment of consumers, but your salespeople are already loaded. You don't want to hire 10-20 more employees, train them, supervise them. It will take a long time with no guarantee of high sales. You want to create demand and educate customers so they can place an order on their own, and you just have to ship the product.

You need a turnkey solution for digital marketing
You want to find a contractor who will take over the entire process. You do not have time to coordinate different agencies among themselves and constantly keep in mind what to convey to whom. You are ready to set the goal and assign a project manager on your side, but you can't handle numerous marketing contractors in terms of focus and resources.
WHO ISN'T SUITABLE
FOR DIGITAL TRANSFORMATION

You haven't found
product-market fit yet
There is no established demand for the product, or it does not meet market requirements in terms of price, packaging, or features.
1
Your business doesn't have an offline foundation
The "foundation" is warehouses, cars, salespeople, wholesalers, logisticians, and accountants.
2
Your unit economics don't match
Your sales don't earn much because of the low average order value, marginality, or the likelihood of repeat sales. At the same time, due to competition, the cost of attracting customers is high.
3

You haven't found
product-market fit yet
There is no established demand for the product, or it does not meet market requirements in terms of price, packaging, or features.
1
Your business doesn't have an offline foundation
The "foundation" is warehouses, cars, salespeople, wholesalers, logisticians, and accountants.
2
Your unit economics don't match
Your sales don't earn much because of the low average order value, marginality, or the likelihood of repeat sales. At the same time, due to competition, the cost of attracting customers is high.
3
FRAMEWORK
1
We study the project situation
1. We conduct a marketing audit to identify problem areas and growth points.

2. We improve the website to increase conversion. We set tasks for designers and developers.

3. We prioritize by advertising channels, products, brands, and changes to the website and business processes.
2
Setting up management reporting
We set up web analytics to track sales and marketing performance from clicks to money.

1. Set up Google Analytics and e-commerce. We construct end-to-end analytics, taking into account retail, chats, and sales by phone.

2. We implement all the necessary tags for analytics and advertising systems in Google Tag Manager for a maximum speed of realization and optimization.

3. We define a performance measurement model and visualize reports for different departments and roles in the company.
3
We launch and manage advertising campaigns
All advertising campaigns aim to get quality leads at an affordable price.

Google Ads. We set up campaigns prioritizing the most impactful ones to pick the low-hanging fruits first and gradually get a hold of the high rose ones. Eventually, the Client will have different types of campaigns, depending on their needs, including brand, search campaigns, DSA (Dynamic Search Ads), Google Display Network (including Youtube), Google Shopping, and remarketing.

Social media advertising. We prioritize what will bring more sales: Facebook, Instagram, LinkedIn, etc. We use PPC advertising for a new audience, boosting posts, and remarketing to an interested audience.
4
Setting up email and retention marketing
We set up channels that help retain customers: email newsletter, push notifications, messengers newsletter, SMS newsletter, chatbots.

We nurture leads and re-sell to your contacts base.
5
We help with solving other business problems
We advise on how you can earn more with digital. We suggest which CRM system to choose and which approaches and methodologies to use.

We help with the search and control of external design, SEO, and video production contractors. We build the process of working with them and supervise them.

Decomposing business tasks into subtasks. We set clear tasks for developers, designers, employees on the Client's side to achieve.
1
We study the project situation
1. We conduct a marketing audit to identify problem areas and growth points.

2.
We improve the website to increase conversion. We set tasks for designers and developers.

3. We prioritize by advertising channels, products, brands, and changes to the website and business processes.
2
Setting up management reporting
We set up web analytics to track sales and marketing performance from clicks to money.

1. Set up Google Analytics and e-commerce. We construct end-to-end analytics, taking into account retail, chats, and sales by phone.

2. We implement all the necessary tags for analytics and advertising systems in Google Tag Manager for a maximum speed of realization and optimization.

3. We define a performance measurement model and visualize reports for different departments and roles in the company.
3
We launch and manage advertising campaigns
All advertising campaigns aim to get quality leads at an affordable price.

Google Ads. We set up campaigns prioritizing the most impactful ones to pick the low-hanging fruits first and gradually get a hold of the high rose ones. Eventually, the Client will have different types of campaigns, depending on their needs, including brand, search campaigns, DSA (Dynamic Search Ads), Google Display Network (including Youtube), Google Shopping, and remarketing.

Social media advertising. We prioritize what will bring more sales: Facebook, Instagram, LinkedIn, etc. We use PPC advertising for a new audience, boosting posts, and remarketing to an interested audience.
4
Setting up email and retention marketing
We set up channels that help retain customers: email newsletter, push notifications, messengers newsletter, SMS newsletter, chatbots.

We nurture leads and re-sell to your contacts base.
5
We help with solving other business problems
We advise on how you can earn more with digital. We suggest which CRM system to choose and which approaches and methodologies to use.

We help with the search and control of external design, SEO, and video production contractors. We build the process of working with them and supervise them.

Decomposing business tasks into subtasks. We set clear tasks for developers, designers, employees on the Client's side to achieve.
WHO WORKS ON THE PROJECT
Roman Rybalchenko, agency founder
15 years of experience in digital marketing
choose the best conditions on the market

I achieve favorable price conditions while maintaining the quality of service

supervise contractors and the team

I build systems: beginning with money, ending
with clients for the business

transfer knowledge and experience
Olga Rybalchenko, COO of the agency
12 years of experience in marketing
I build reporting on ROI and teach everyone to study and analyze it regularly

choose promotion strategy

I select tools and their combinations

I control the process of implementation and use
of tools: analytics, retention marketing, paid advertising
Experts by role
Project manager
Web analyst
B2B marketer
PPC specialist
Retention marketer
Assistant
HOW THE WORK IS CONDUCTED
We take care of the entire marketing process. We divide the Client's global plans into specific tasks.

We set and track tasks in the Worksection task management system. The specialists within the task should comment on what they did and how they plan to improve the result. One of the employees' KPIs is searching for new solutions and approaches to improve the Client's results.
To solve urgent problems, we create chats on Slack or Skype, divided by topics and areas of responsibility

We do not take on a lot of projects, so we have the ability to quickly solve the problems of our Clients. We help select contractors and supervise their work.

WHAT YOU WILL GET
Correct KPIs
Some agencies set up advertising for clients in a way to bring the cheapest traffic possible. But imagine that you brought a crowd of grannies into your expensive boutique. You spent next to nothing on advertising. Say, $70 on the pamphlets and an hour for a promoter. You should be happy, but it doesn't work out too well because there are no sales.

How do we do it? We draw up a portrait of a client who is interested in your products and is ready to pay for them. Thus, we do not grow cheap traffic but maximize net profit.
Performance evaluation model for your project
We choose one of 6 models for measuring the effectiveness of Digital marketing. Depending on the selected model, we build analytics with specific business indicators.

We calculate the cost of lead and customer acquisition, ROI, and net profit.
Decision making framework
Like the true nerds, we rely on numbers, not emotions. Without selecting a model, marketing management turns into a flight by sensations:

'Wow, these Ads worked out great, let's do more…'
Or
'Ah, seems like these Ads don't work too well…'

With the chosen model, you will be flying by radars, measuring the effectiveness of marketing and understanding how to move on in any situation, even turbulence.
Correct KPIs
Some agencies set up advertising for clients in a way to bring the cheapest traffic possible. But imagine that you brought a crowd of grannies into your expensive boutique. You spent next to nothing on advertising. Say, $70 on the pamphlets and an hour for a promoter. You should be happy, but it doesn't work out too well because there are no sales.

How do we do it? We draw up a portrait of a client who is interested in your products and is ready to pay for them. Thus, we do not grow cheap traffic but maximize net profit.
Performance evaluation model for your project
We choose one of 6 models for measuring the effectiveness of Digital marketing. Depending on the selected model, we build analytics with specific business indicators.

We calculate the cost of lead and customer acquisition, ROI, and net profit.
Decision making framework
Like the true nerds, we rely on numbers, not emotions. Without selecting a model, marketing management turns into a flight by sensations:

'Wow, these Ads worked out great, let's do more…'
Or
'Ah, seems like these Ads don't work too well…'

With the chosen model, you will be flying by radars, measuring the effectiveness of marketing and understanding how to move on in any situation, even turbulence.
TESTIMONIALS
The execution competency is a world in its own right. We considered several companies for our audit, but we have chosen in favor of Roman.ua because they are nerds in a good sense. The audit was really awesome. We got an idea of what to do and how to do it with a minimum investment. Read the full review
Vlad Nozdrachev
Brand leader at Fedoriv
We spend over $100,000 per month on user acquisition. Roman was approached with the task of optimal use of funds. We received the results within three months. Average costs were reduced by 35-40%. Read the full review
Alexander Hlevnyuk
Chief Revenue Officer at iDeals
The execution competency is a world in its own right. We considered several companies for our audit, but we have chosen in favor of Roman.ua because they are nerds in a good sense. The audit was really awesome. We got an idea of what to do and how to do it with a minimum investment. Read the full review
Vlad Nozdrachev
Brand leader at Fedoriv
We spend over $100,000 per month on user acquisition. Roman was approached with the task of optimal use of funds. We received the results within three months. Average costs were reduced by 35-40%. Read the full review
Alexander Hlevnyuk
Chief Revenue Officer at iDeals
We entrusted Olga with the function of marketing director and were satisfied. I like the way your workflow is arranged. It is important for me that I can completely delegate the advertising rather than constantly control the agency. Read the full review
Dmitriy Malakhov
Co-founder of Dobovo.com
At first, we collaborated with Roman, and now with the entire Roman.ua team. Pleasantly surprised by Olga Rybalchenko. Attentive to details, responsible, with a systematic approach, and a desire to do a little more than the Client expects. In general, consistency is the "religion" of Roman.ua. Read the full review
Vadim Oshkalo
CEO at Intimo
We entrusted Olga with the function of marketing director and were satisfied. I like the way your workflow is arranged. It is important for me that I can completely delegate the advertising rather than constantly control the agency. Read the full review
Dmitriy Malakhov
Co-founder of Dobovo.com
At first, we collaborated with Roman, and now with the entire Roman.ua team. Pleasantly surprised by Olga Rybalchenko. Attentive to details, responsible, with a systematic approach, and a desire to do a little more than the Client expects. In general, consistency is the "religion" of Roman.ua. Read the full review
Vadim Oshkalo
CEO at Intimo
ACHIEVEMENTS
-80%
in half a year reduced the customer acquisition cost for LNZ Web
of satisfied customers
in Intimo
$3.5 mil
total yearly budget of our clients in Facebook and Google Ads
TOP 5
of Ukrainian agencies with Meta Business Partner status
PRICE
From $4,000 to $10,000 per month
The client separately pays for the advertising budget and the work of programmers, designers, and other contractors, whom we jointly involve.


The minimum contract is 1 year.
The price does not include the budget for advertising and external contractors

Partners

Google Analytics Individual Qualified
since 2009

Meta Business Partner.
Only ~16 in Ukraine

  • Certificates: Bing Ads Accredited Professional 2015
  • HubSpot Email Marketing Certified 2020
  • HubSpot Inbound Certified Professional 2009
  • Reply.io Outbound Sales Mastery 2021
  • Certified Google Ads Consultant2011

Clients

We have worked with 252 Clients and helped them to enhance online marketing and earn more.

Clients
ABOUT US

Why did we choose Roman.ua?
Because they are geeks.