WEB ANALYTICS
Web analytics is the process of collecting and analyzing data. As well it is a search for insights about the behavior of the mobile app or website visitors.

Web analytics helps the business to make accurate decisions about the website, the product, and advertising to earn more.
Google Premier Partner
Google Analytics Individual Qualification
Meta
Business Partner
WHO WOULD BE INTERESTED IN WEB ANALYTICS?
Any company, which wants to track the behavior of the visitors to the website, analyzes the sources of user acquisition and makes accurate decisions.

If the web analytics isn't set up:

You do not know how advertising works and cannot optimize it

There is always a way advertising works. If the analytics is not set up, it is hard to understand whether this tool brings you a profit, a loss, or helps to break even. And, if it brings you a loss, you should know what can be done to reverse the situation.

You pay for the internet traffic, at times, it counts up to thousands of dollars a month, but there is a question of whether you need to pay them.

You do not track your visits to the site

Even a small shop of 5 people can have 80% of orders coming from the employees. And what if a shop is big enough, with more than a dozen sales reps? The website is visited by the employees of different departments. Some sales reps make orders on behalf of an end-user or while testing site performance. You think that these are the clients' purchases, but it is just internal traffic that needs to be excluded. You are delighted as the sales are taking place!

You can't assess the effectiveness of the digital marketing contractor

They convince you to have driven a lot of traffic, and everything should be ok. However, what kind of traffic is it? That might be the traffic generated by those engaged in CPA, which would anyway lead to sales. Or, that might be PPC or SEO traffic landed on sold-out goods in your shop. The traffic is generated, you need to pay for this, but there are no sales whatsoever. The agency may be tricking you for ages, and you will never know.
You cannot carry out two-step sales properly

A visitor comes to your website, subscribes to email, and sees what you offer, but does not buy anything. In a month, they visit your site via the address bar and make a purchase. You would think it's a purchase by direct referral. Actually, the traffic source who acquired the lead is responsible. But, you will never know about it.

You do not know how advertising works
and cannot optimize it

There is always a way advertising works. If the analytics is not set up, it is hard to understand whether this tool brings you a profit, a loss, or helps to break even. And, if it brings you a loss, you should know what can be done to reverse the situation.

You pay for the internet traffic, at times, it counts up to thousands of dollars a month, but there is a question of whether you need to pay them.

You do not track your visits to the site

Even a small shop of 5 people can have 80% of orders coming from the employees. And what if a shop is big enough, with more than a dozen sales reps? The website is visited by the employees of different departments. Some sales reps make orders on behalf of an end-user or while testing site performance. You think that these are the clients' purchases, but it is just internal traffic that needs to be excluded. You are delighted as the sales are taking place!

You can't assess the effectiveness
of the digital marketing contractor

They convince you to have driven a lot of traffic, and everything should be ok. However, what kind of traffic is it? That might be the traffic generated by those engaged in CPA, which would anyway lead to sales. Or, that might be PPC or SEO traffic landed on sold-out goods in your shop. The traffic is generated, you need to pay for this, but there are no sales whatsoever. The agency may be tricking you for ages, and you will never know.
You cannot carry out
two-step sales properly

A visitor comes to your website, subscribes to email, and sees what you offer, but does not buy anything. In a month, they visit your site via the address bar and make a purchase. You would think it's a purchase by direct referral. Actually, the traffic source who acquired the lead is responsible. But, you will never know about it.
If analytics is not set up, 30% of the projects' budget goes down the drain.
DIRECTIONS
AND TOOLS
Traffic sources analytics
We use popular free tools: Google Analytics, Google Tag Manager.
Website, application, and product analytics
Apart from free tools for product and mobile analytics, we use Kissmetrics, Intercom, Amplitude.
Visualization & Business Intelligence
Google Spreadsheets, Data Studio, OWOX BI, Microsoft Power BI, SQL.
A/B testing and conversion rate optimization (CRO)
We conduct testing with the help of Google Optimize.
Client base analysis: LTV, cohorts, RFM
We use Microsoft Excel, Microsoft Power Query, Microsoft Power Pivot.
SOME FIGURES
2 mil

unique visitors a day
We set up analytics for heavily loaded projects which face big data and sampling problems.
183
accounts
In Google Analytics there is a limit for 100 analytic accounts for 1 email address. We have asked Google employees to raise us the limit and now we have 183 accounts.
WHY DO CLIENTS
CHOOSE US

Cool expertise
80% of agencies in the market add Web analytics services just in case.

A client has to think that they not only do SEO and PPC, but also analyze the visits. They have never faced difficult integrations, they are narrow-minded (as if analytics was only limited to Google Analytics). They don't even have a web analyst among their  staff.

We are one of the not many agencies which specialize in analytics.
1
Profound experience
We have set up analytics for various business sizes and various monetization patterns:
SaaS, e-commerce, brand websites, marketplace, software developers, FMCG brands, Mass Media.

We understand what kind of reports are necessary for a particular business and what the sequence of their implementation is.
In doing so, we know how not to lose ourselves in search of ideal data but to make the data useful for a decision-making process.
2
Balance
We fully understand the existing limitations of free tools from Google and Microsoft and the peculiarities of the paid solutions, which helps up to find the optimal solution for a certain Client.

At the same time, we envisage several scenarios when the data are collected not only with the help of free tools but also in the Client's CRM system for various analytical reports.
3

Cool expertise
80% of agencies in the market add Web analytics services just in case.

A client has to think that they not only do SEO and PPC, but also analyze the visits. They have never faced difficult integrations, they are narrow-minded (as if analytics was only limited to Google Analytics). They don't even have a web analyst among their  staff.

We are  one of the not many agencies which specialize in analytics
1
Profound experience
We have  set up analytics for various business sizes and various monetization patterns:
SaaS, e-commerce, brand websites, marketplace, software developers, FMCG brands, Mass Media.

We  understand what kind of reports are necessary for a particular business and what the sequence of their implementation is.
In doing so, we know how not to lose ourselves in search of ideal data but to make the data useful for a decision-making process.
2
Balance
We fully understand the existing limitations of free tools from Google and Microsoft and the peculiarities of the paid solutions, which helps up to find the optimal solution for a certain Client.

At the same time, we envisage several scenarios when the data are collected not only with the help of free tools but also in the Client's CRM system for various analytical reports.
3
ANALYTIC
CASE STUDIES

Calculated unit economics and set up ROI tracking

Build end-to-end analytics to calculate profit and ROI

Set up Google Analytics with Enhanced E-commerce module

Provide analytical support

for photo editing app developers Skylum
for the online-store Intimo
for Dobovo.com
marketplace
for Lenovo brand
TESTIMONIALS
In difficult situations I always turn to Roman Rybalchenko. He was helping us in the transition to Enhanced Ecommerce. He told us about different ways of overcoming Google analytics sampling, dispelled my illusions about how the calculated metrics are formed in GA. Read the full review
Yulia Hansvyarova
Head of Digital Marketing Team SemRush
Roman formed a clear understanding of our client groups, and what to focus on while working with each of these groups. He demonstrated new opportunities for analytics and also helped formulate our direction to understand our clients even better. Read the full review
Ivan Kutanin
Project Manager at Skylum (ex. Macphun)
In difficult situations I always turn to Roman Rybalchenko. He was helping us in the transition to Enhanced Ecommerce. He told us about different ways of overcoming Google analytics sampling, dispelled my illusions about how the calculated metrics are formed in GA. Read the full review
Yulia Hansvyarova
Head of Digital Marketing Team SemRush
Roman formed a clear understanding of our client groups, and what to focus on while working with each of these groups. He demonstrated new opportunities for analytics and also helped formulate our direction to understand our clients even better. Read the full review
Ivan Kutanin
Project Manager at Skylum (ex. Macphun)
In March 2013 Roman helped me with the task of analysis of repeat orders. We could break down the client database into a more complex funnel and find some narrow spots between the 1st and the 2nd order, the 2nd, and the 3rd, and so on. In a year we managed to increase the funnel between the 1st and the 2nd order by 42%. Read the full review
Evgenii Sokolnikov
The founder and the head of the internet store Sokol.ua
Roman taught analytics two of my teams. Also set up advanced E-commerce analytics for TripMyDream. It was difficult, because our model does not imply that we sell anything, but our partners sell data via certain deep links, Google Analytics. Also Roma set up a data-driven approach in the company as a whole. Read the full review
Andrey Burenok
Founder and CEO TripMyDream
In March 2013 Roman helped me with the task of analysis of repeat orders. We could break down the client database into a more complex funnel and find some narrow spots between the 1st and the 2nd order, the 2nd and the 3rd, and so on. In a year we managed to increase the funnel between the 1st, and the 2nd order by 42%. Read the full review
Evgenii Sokolnikov
The founder and the head of the internet store Sokol.ua
Roman taught analytics two of my teams. Also set up advanced E-commerce analytics for TripMyDream. It was difficult, because our model does not imply that we sell anything, but our partners sell data via certain deep links, Google Analytics. Also Roma set up a data-driven approach in the company as a whole. Read the full review
Andrey Burenok
Founder and CEO TripMyDream
HOW WE SET UP
END-TO-END ANALYTICS
For end-to-end analytics and ROI calculation, you need to store the data about users in a structured way, as well as the data about revenues and costs.

We store data about advertising expenses in Google Analytics. OWOX BI Pipeline imports expenses from advertising systems daily.

We store data about revenues and users in 2 places: Google Analytics and CRM-system.

Google Analytics is convenient for the daily work of advertising specialists. CRM is more convenient if you need to recalculate the data (for example taking into account status updates or currency exchange rate updates). It is also more convenient for calculating long-term effectiveness (for example LTV reports considering the source of new users acquisition or advertising effectiveness excluding the orders canceled due to unforeseen circumstances).

Making reports, graphs, and calculation of ROI is done in Excel and visualization systems of Google Data Studio, Microsoft Power BI, Metabase, etc.
HOW MUCH DOES IT COST?
from 1200$ a month
A client pays for the work of the programmer or CRM integrator, who set up the system following our specifications.


The minimal contract starts from 2 months.
The price does not include programmer costs
FAQs
Do we need a programmer to set up analytics?
Could you help find them?

Yes, we won't be able to do anything without a programmer. They must know Javascript, be able to get to know the data from dataLayer, understand the basics of cookies. They should also know how your website or CRM system is organized. We could assist in creating a vacancy at Upwork, for example.

How long does it take to set up analytics?

We usually give 1 or 2 specifications for programmers a week. The speed of implementation depends on how fast and accurately they implement our detailed tasks.

The record in timing is 1 day for implementing Measurement Protocol.
Anti-record with Indian programmers is more than 6 months.

On average, exact and correct data can be analyzed after 2-3 months (1 month for implementation and 1-2 months to collect data).
If I have a customized website, a shop, or a system – could you come up with a decision for tracking?

Yes, we consult heavily loaded projects with a complex accounting system and successfully introduce analytics for them.

We need analytical support. We don't have an in-house analyst. Many agencies work on our project and there are regularly some new activities. Could you help?

Yes, we have regular analytical support starting from 1000$ a month. We control the contractors, so that they tag advertising correctly, analyze their work and traffic sources and create specifications for analytics of new landing pages and mechanics.

Do we need a programmer to set up analytics?
Could you help find them?

Yes, we won't be able to do anything without a programmer. They must know Javascript, be able to get to know the data from dataLayer, understand the basics of cookies. They should also know how your website or CRM system is organized. We could assist in creating a vacancy at Upwork, for example.
How long does it take to set up analytics?

We usually give 1 or 2 specifications for programmers a week. The speed of implementation depends on how fast and accurately they implement our detailed tasks.

The record in timing is 1 day for implementing Measurement Protocol.
Anti-record with Indian programmers is more than 6 months.

On average, exact and correct data can be analyzed after 2-3 months (1 month for implementation and 1-2 months to collect data).
If I have a customized website, a shop, or a system – could you come up with a decision for tracking?

Yes, we consult heavily loaded projects with a complex accounting system and successfully introduce analytics for them.
We need analytical support. We don't have an in-house analyst. Many agencies work on our project and there are regularly some new activities. Could you help?

Yes, we have regular analytical support starting from 1000$ a month. We control the contractors, so that they tag advertising correctly, analyze their work and traffic sources and create specifications for analytics of new landing pages and mechanics.

Partners

Google Analytics Individual Qualified
since 2009

Meta Business Partner.
Only ~16 in Ukraine

  • Certificates: Bing Ads Accredited Professional 2015
  • HubSpot Email Marketing Certified 2020
  • HubSpot Inbound Certified Professional 2009
  • Reply.io Outbound Sales Mastery 2021
  • Certified Google Ads Consultant2011

Clients

We have worked with 252 Clients and helped them to enhance online marketing and earn more.

Clients
ABOUT US

Why did we choose Roman.ua?
Because they are geeks.