WEB ANALYTICS
Web analytics helps business to make accurate decisions about their websites, products and advertising in order to earn more.
Business Partner
WHO WOULD BE INTERESTED IN WEB ANALYTICS?
If your web analytics is not set up:
There is always a way advertising works. If the analytics is not set up, it is hard to understand whether this tool brings you a profit, a loss, or helps to break even. And, if it brings you a loss, you should know what can be done to turn it into profit.
You spend money on internet traffic, thousands of dollars a month sometimes, but it's not clear whether you should do it or not.
Even a small shop of 5 people can have 80% of orders coming from their own employees. And what if a shop is big enough, with more than a dozen sales assistants only? The website is visited by employees of different departments. Some sales assistants make orders on behalf of an end-user or while testing site performance. You think that these are the clients' purchases, but this is just internal traffic that needs to be excluded. And you are delighted: you are selling, aren't you?
They convince you to have driven a lot of traffic, and that everything should be ok. However, what kind of traffic is it? This might be the traffic generated by those engaged in CPA, which would anyway lead to sales. Or this might be PPC or SEO traffic landed on sold-out goods in your shop. The traffic is generated, you need to pay for this, but there are no sales whatsoever. The agency may be tricking you for ages, and you will never know.
A visitor comes to your website, subscribes to the newsletter, and can see what you offer, but does not buy anything. In a month, they visit your site via the address bar and make a purchase. You would think it's a purchase by direct referral. Actually, the traffic source who acquired the lead is responsible. But, you will never know about it.
There is always a way advertising works. If the analytics is not set up, it is hard to understand whether this tool brings you a profit, a loss, or helps to break even. And, if it brings you a loss, you should know what can be done to turn it into profit.
You spend money on internet traffic, thousands of dollars a month sometimes, but it's not clear whether you should do it or not.
Even a small shop of 5 people can have 80% of orders coming from their own employees. And what if a shop is big enough, with more than a dozen sales assistants only? The website is visited by employees of different departments. Some sales assistants make orders on behalf of an end-user or while testing site performance. You think that these are the clients' purchases, but this is just internal traffic that needs to be excluded. And you are delighted: you are selling, aren't you?
They convince you to have driven a lot of traffic, and that everything should be ok. However, what kind of traffic is it? This might be the traffic generated by those engaged in CPA, which would anyway lead to sales. Or this might be PPC or SEO traffic landed on sold-out goods in your shop. The traffic is generated, you need to pay for this, but there are no sales whatsoever. The agency may be tricking you for ages, and you will never know.
A visitor comes to your website, subscribes to the newsletter, and can see what you offer, but does not buy anything. In a month, they visit your site via the address bar and make a purchase. You would think it's a purchase by direct referral. Actually, the traffic source who acquired the lead is responsible. But, you will never know about it.
If analytics is not set up, 30% of the projects' budget goes down the drain.
DIRECTIONS
AND TOOLS
Traffic sources analytics
Website, application and product analytics
Visualization & Business Intelligence
A/B testing and conversion rate optimization (CRO)
Client base analysis: LTV, cohorts, RFM
unique visitors a day
CHOOSE US
- Great expertise80% of agencies in the market add Web analytics services on their website just in case.
A client should think that apart from SEO and PPC, they also analyze the visits. They have never faced difficult integrations, they are narrow-minded (as if analytics was only limited to Google Analytics). They don't even have a web analyst on staff.
We are one of the few agencies which specialize in analytics.1 - Profound experienceWe have set up analytics for various business sizes and various monetization patterns:
SaaS, e-commerce, brand websites, marketplace, software developers, FMCG brands, Mass Media.
We understand what kind of reports are necessary for a particular business and what the sequence of their implementation is.
In doing so, we know how not to search for the ideal data for the ideal data's sake, but rather how to make the data useful for the decision-making process.2 - BalanceWe fully understand the existing limitations of free tools from Google and Microsoft and the peculiarities of the paid solutions, which helps us find the optimal solution for a certain Client.
At the same time, we envisage several scenarios when data are collected not only with the help of free tools, but also in#nbspthe Client's CRM system for various analytical reports.3
- Great expertise80% of agencies in the market add Web analytics services on their website just in case.
A client should think that apart from SEO and PPC, they also analyze the visits. They have never faced difficult integrations, they are narrow-minded (as if analytics was only limited to Google Analytics). They don't even have a web analyst on staff.
We are one of the few agencies which specialize in analytics.1 - Profound experienceWe have set up analytics for various business sizes and various monetization patterns:
SaaS, e-commerce, brand websites, marketplace, software developers, FMCG brands, Mass Media.
We understand what kind of reports are necessary for a particular business and what the sequence of their implementation is.
In doing so, we know how not to search for the ideal data for the ideal data's sake, but rather how to make the data useful for the decision-making process.2 - BalanceWe fully understand the existing limitations of free tools from Google and Microsoft and the peculiarities of the paid solutions, which helps us find the optimal solution for a certain Client.
At the same time, we envisage several scenarios when data are collected not only with the help of free tools, but also in#nbspthe Client's CRM system for various analytical reports.3
ANALYTIC
CASE STUDIES
End-to-end analytics built to calculate profit and ROI
Ongoing analytical support
marketplace
HOW WE SET UP
END-TO-END ANALYTICS
We store data about advertising expenses in Google Analytics. OWOX BI Pipeline imports expenses from advertising systems daily.
We store data about revenues and users in two places: Google Analytics and CRM-system.
Google Analytics is convenient for the daily work of advertising specialists. CRM is more convenient if you need to recalculate the data (for example taking into account status updates or currency exchange rate updates). It is also more convenient for calculating long-term effectiveness (for example LTV reports considering the source of new users acquisition or advertising effectiveness excluding the orders canceled due to unforeseen circumstances).
Making reports, graphs, and calculation of ROI is done in Excel and visualization systems of Google Data Studio, Microsoft Power BI, Metabase, etc.
The minimum contract starts from 2 months.
Yes, we won't be able to do anything without a programmer. They must know Javascript, be able to handle the data from dataLayer, understand the basics of cookies. They should also know how your website or CRM system is organized. We could assist in creating a vacancy at Upwork, for example.
We usually give 1 or 2 specifications for programmers a week. The speed of implementation depends on how fast and accurately they implement our detailed tasks.
The record implementation time is 1 day for the Measurement Protocol.
The anti-record with Indian programmers is more than 6 months.
On average, exact and correct data can be analyzed after 2-3 months (1 month for implementation and 1-2 months to collect data).
Yes, we consult heavily loaded projects with a complex accounting system and successfully introduce analytics for them.
Yes, we offer regular analytical support starting from $1,000 a month. We control the contractors, so that they tag advertising correctly, analyze their work and traffic sources, and create specifications for analytics of new landing pages and mechanics.
Yes, we won't be able to do anything without a programmer. They must know Javascript, be able to handle the data from dataLayer, understand the basics of cookies. They should also know how your website or CRM system is organized. We could assist in creating a vacancy at Upwork, for example.
We usually give 1 or 2 specifications for programmers a week. The speed of implementation depends on how fast and accurately they implement our detailed tasks.
The record implementation time is 1 day for the Measurement Protocol.
The anti-record with Indian programmers is more than 6 months.
On average, exact and correct data can be analyzed after 2-3 months (1 month for implementation and 1-2 months to collect data).
Yes, we consult heavily loaded projects with a complex accounting system and successfully introduce analytics for them.
Yes, we offer regular analytical support starting from $1,000 a month. We control the contractors, so that they tag advertising correctly, analyze their work and traffic sources, and create specifications for analytics of new landing pages and mechanics.
Certificates
and Awards
Google Analytics Individual Qualified since 2009
Meta Business Partner.
eSputnik Partner since 2019
MailChimp Experts since 2010
UpWork Top Rated
Clutch TOP-1000 companies worldwide in 2022
TechBehemoths Awards 2022. The best advertising agencies in Ukraine.
Clients
We have worked with 263 Clients and helped them enhance online marketing and earn more.
Clients
ABOUT US
Why did we choose Roman.ua?
Because they are geeks.