Web analytics helps the business to make accurate decisions about the website, the product, and advertising to earn more.
Business Partner
If the web analytics isn't set up:
There is always a way advertising works. If the analytics is not set up, it is hard to understand whether this tool brings you a profit, a loss, or helps to break even. And, if it brings you a loss, you should know what can be done to reverse the situation.
You pay for the internet traffic, at times, it counts up to thousands of dollars a month, but there is a question of whether you need to pay them.
Even a small shop of 5 people can have 80% of orders coming from the employees. And what if a shop is big enough, with more than a dozen sales reps? The website is visited by the employees of different departments. Some sales reps make orders on behalf of an end-user or while testing site performance. You think that these are the clients' purchases, but it is just internal traffic that needs to be excluded. You are delighted as the sales are taking place!
They convince you to have driven a lot of traffic, and everything should be ok. However, what kind of traffic is it? That might be the traffic generated by those engaged in CPA, which would anyway lead to sales. Or, that might be PPC or SEO traffic landed on sold-out goods in your shop. The traffic is generated, you need to pay for this, but there are no sales whatsoever. The agency may be tricking you for ages, and you will never know.
A visitor comes to your website, subscribes to email, and sees what you offer, but does not buy anything. In a month, they visit your site via the address bar and make a purchase. You would think it's a purchase by direct referral. Actually, the traffic source who acquired the lead is responsible. But, you will never know about it.
and cannot optimize it
There is always a way advertising works. If the analytics is not set up, it is hard to understand whether this tool brings you a profit, a loss, or helps to break even. And, if it brings you a loss, you should know what can be done to reverse the situation.
You pay for the internet traffic, at times, it counts up to thousands of dollars a month, but there is a question of whether you need to pay them.
Even a small shop of 5 people can have 80% of orders coming from the employees. And what if a shop is big enough, with more than a dozen sales reps? The website is visited by the employees of different departments. Some sales reps make orders on behalf of an end-user or while testing site performance. You think that these are the clients' purchases, but it is just internal traffic that needs to be excluded. You are delighted as the sales are taking place!
of the digital marketing contractor
They convince you to have driven a lot of traffic, and everything should be ok. However, what kind of traffic is it? That might be the traffic generated by those engaged in CPA, which would anyway lead to sales. Or, that might be PPC or SEO traffic landed on sold-out goods in your shop. The traffic is generated, you need to pay for this, but there are no sales whatsoever. The agency may be tricking you for ages, and you will never know.
two-step sales properly
A visitor comes to your website, subscribes to email, and sees what you offer, but does not buy anything. In a month, they visit your site via the address bar and make a purchase. You would think it's a purchase by direct referral. Actually, the traffic source who acquired the lead is responsible. But, you will never know about it.
AND TOOLS
unique visitors a day
CHOOSE US
A client has to think that they not only do SEO and PPC, but also analyze the visits. They have never faced difficult integrations, they are narrow-minded (as if analytics was only limited to Google Analytics). They don't even have a web analyst among their staff.
We are one of the not many agencies which specialize in analytics.
SaaS, e-commerce, brand websites, marketplace, software developers, FMCG brands, Mass Media.
We understand what kind of reports are necessary for a particular business and what the sequence of their implementation is.
In doing so, we know how not to lose ourselves in search of ideal data but to make the data useful for a decision-making process.
At the same time, we envisage several scenarios when the data are collected not only with the help of free tools but also in the Client's CRM system for various analytical reports.
A client has to think that they not only do SEO and PPC, but also analyze the visits. They have never faced difficult integrations, they are narrow-minded (as if analytics was only limited to Google Analytics). They don't even have a web analyst among their staff.
We are one of the not many agencies which specialize in analytics
SaaS, e-commerce, brand websites, marketplace, software developers, FMCG brands, Mass Media.
We understand what kind of reports are necessary for a particular business and what the sequence of their implementation is.
In doing so, we know how not to lose ourselves in search of ideal data but to make the data useful for a decision-making process.
At the same time, we envisage several scenarios when the data are collected not only with the help of free tools but also in the Client's CRM system for various analytical reports.
CASE STUDIES
Calculated
Build end-to-end analytics to calculate profit and ROI
Set up Google Analytics with Enhanced
Provide analytical support
marketplace
END-TO-END ANALYTICS
We store data about advertising expenses in Google Analytics. OWOX BI Pipeline imports expenses from advertising systems daily.
We store data about revenues and users in 2 places: Google Analytics and CRM-system.
Google Analytics is convenient for the daily work of advertising specialists. CRM is more convenient if you need to recalculate the data (for example taking into account status updates or currency exchange rate updates). It is also more convenient for calculating long-term effectiveness (for example LTV reports considering the source of new users acquisition or advertising effectiveness excluding the orders canceled due to unforeseen circumstances).
Making reports, graphs, and calculation of ROI is done in Excel and visualization systems of Google Data Studio, Microsoft Power BI, Metabase, etc.
The minimal contract starts from 2 months.
Could you help find them?
Yes, we won't be able to do anything without a programmer. They must know Javascript, be able to get to know the data from dataLayer, understand the basics of cookies. They should also know how your website or CRM system is organized. We could assist in creating a vacancy at Upwork, for example.
We usually give 1 or 2 specifications for programmers a week. The speed of implementation depends on how fast and accurately they implement our detailed tasks.
The record in timing is 1 day for implementing Measurement Protocol.
Anti-record with Indian programmers is more than 6 months.
On average, exact and correct data can be analyzed after 2-3 months (1 month for implementation and 1-2 months to collect data).
Yes, we consult heavily loaded projects with a complex accounting system and successfully introduce analytics for them.
Yes, we have regular analytical support starting from 1000$ a month. We control the contractors, so that they tag advertising correctly, analyze their work and traffic sources and create specifications for analytics of new landing pages and mechanics.
Could you help find them?
Yes, we won't be able to do anything without a programmer. They must know Javascript, be able to get to know the data from dataLayer, understand the basics of cookies. They should also know how your website or CRM system is organized. We could assist in creating a vacancy at Upwork, for example.
We usually give 1 or 2 specifications for programmers a week. The speed of implementation depends on how fast and accurately they implement our detailed tasks.
The record in timing is 1 day for implementing Measurement Protocol.
Anti-record with Indian programmers is more than 6 months.
On average, exact and correct data can be analyzed after 2-3 months (1 month for implementation and 1-2 months to collect data).
Yes, we consult heavily loaded projects with a complex accounting system and successfully introduce analytics for them.
Yes, we have regular analytical support starting from 1000$ a month. We control the contractors, so that they tag advertising correctly, analyze their work and traffic sources and create specifications for analytics of new landing pages and mechanics.
Partners
Google Analytics Individual Qualified
since 2009
Meta Business Partner.
Only ~16 in Ukraine
- Certificates: Bing Ads Accredited Professional 2015
- HubSpot Email Marketing Certified 2020
- HubSpot Inbound Certified Professional 2009
- Reply.io Outbound Sales Mastery 2021
- Certified Google Ads Consultant2011
Clients
We have worked with 252 Clients and helped them to enhance online marketing and earn more.
Clients
ABOUT US
Why did we choose Roman.ua?
Because they are geeks.