Roman.ua / Clients

263 Clients
in portfolio

By services:

PPC ads71

Web analytics63

Email marketing57

Marketing audit29

Marketing director8

By niche:

Ecommerce91

B2B73

IT-product companies53SaaS, marketplace, software, etc.

By industries:

We also did paid consulting for 157 Clients and training for 10 companies on Digital marketing.

Virtual dataroom provider iDeals

PPC adsSearch Engine MarketingPPC auditSocial Media PPCMarketing auditTraining


👍 35%

Budget saving on PPC without reduction in conversions







💰 100+

thousands of $ monthly budget for PPC



Solutions:

  • prepared a marketing audit and found growth points
  • took over PPC advertising management: Google, Bing, Facebook, LinkedIn
  • optimized CPA and number of conversions on a large budget
  • conducted training in analytics for the marketing team

Online SEO tool Semrush

Consulting

Solutions:

  • Advising the Client on web analytics.
  • Assistance provided with implementing Enhanced Ecommerce in Google Analytics.
  • Offering solutions to the sampling problem in Google Analytics, which happens if the amount of visitors is high.

Consumer electronics brand Lenovo

PPC adsSearch Engine MarketingDynamic remarketingGoogle shopping campaignsEmail marketingEmail collectingRegular mailingWeb analyticsWeb analytics auditE-Commerce module setup

Solutions:

  • Working with Ukrainian office.
  • Performing analytics customization and set-up, including an ecommerce module.
  • Dashboards created for user activity analysis in different breakdowns: content marketing, ecommerce.
  • Conversion rate optimized.
  • Providing analytical support of 8+ national promotional campaigns.
  • Providing regional analytical support of promo activities.
  • Controlling the Client’s advertising agencies.
  • Advertising in Google Ads (Search and Shopping) and social media (dynamic product retargeting) for shop.lenovo.by.

Online agricultural shop LNZweb

PPC adsSearch Engine MarketingPPC auditDynamic remarketingGoogle shopping campaignsSocial Media PPCEmail marketingRegular mailingTriggered emailsEmail deliverability auditWeb analyticsE-Commerce module setupMarketing director

Case study

LNZ Web Case: launching internet marketing for agribusiness from scratch


📉 -80%

Customer Acquisition Cost reduced in six months







📊 2.5х

Advertising spending in overall turnover decreased 2.5 times
in six months



Solutions:

  • We work as a full cycle marketing team. We have 6+ specialists involved in the project on a regular basis.
  • Digital marketing for an online store launched from scratch.
  • Setting up and running campaigns in Google Ads: search, remarketing, Shopping, Gmail, and GDN; we conduct tests with landing pages and segmentation of Shopping campaigns.
  • Configuring Google Analytics Enhanced Ecommerce, transferring of the true revenue through Measurement Protocol.
  • Email-marketing: setting up a mailing system and monitoring of delivery, conducting regular mailings.
  • Facebook advertising and posts: running dynamic retargeting campaigns, preparing regular posts, working on replenishing the base of relevant audience.
  • SEO and work on the website: landing pages audit conducted, working together on internal optimization of the site along with the SEO team.
  • Regular support of digital and real-life marketing activities, advising the Client on growth opportunities through internet marketing.

Mac software developers MacPaw

Email marketingEmail deliverability audit

Solutions:

  • An audit of mail deliverability conducted for MacPaw and Setapp.
  • The Client's email marketing audited: email base enrichment, email design and layout, content and frequency of emails as well as management of the process.

Online apartment booking service Dobovo.com

PPC adsSearch Engine MarketingPPC auditDynamic remarketingSocial Media PPCEmail marketingEmail collectingRegular mailingEmail automationTriggered emailsWeb analyticsWeb analytics auditA/B testingDatabase analysisE-Commerce module setupEnd-to-end analytics and BIMarketing director

Case study

Case Study. How to build a trigger mailing system with Mandrill

Solutions:

  • Outsourcing the marketing team with the marketing director.
  • Supervising third-party contractors of the client.
  • 3 directions of PPC advertising restarted.
  • 260 triggered emails implemented in Mandrill by API.
  • Carrying out regular mailings and prepared email automation for the segments of tenants and apartment owners.
  • Google Analytics with Enhanced Ecommerce module and Measurement Protocol technology set up.
  • Management reporting using Microsoft Power BI set up.

Manufacturer of memory products Kingston

PPC adsSearch Engine MarketingSocial Media PPCWeb analyticsConsulting

Solutions:

  • Advising on improving the efficiency of remarketing.
  • Advising on Google Ads, Google Analytiсs, banner ads, and mechanics to boost promotions.
  • Advertising in search and social media for promotional activities.

Software development for photographers SKYLUM

PPC adsSearch Engine MarketingPPC auditDynamic remarketingSocial Media PPCEmail marketingEmail collectingRegular mailingEmail automationTriggered emailsWeb analyticsA/B testingDatabase analysisEnd-to-end analytics and BIMarketing auditConsulting

Case study

Case Study. How to set up end-to-end analytics for software developers


🌱 1.4x

giveaway virality coefficient



Solutions:

  • Conducted marketing audit: website, advertising, products, competitors. Identified growth points.
  • Made a portrait of the ideal buyer. Highlighted targetings, which increased revenue from advertising.
  • Improved personalization of emails and site.
  • Set up a giveaway mechanic with a 1.4 virality coefficient.
  • Calculated unit economics for apps selling.
  • Set up a real ROI calculation. Real ROI accounted for advertising costs and revenue minus commissions and returns.

Online store of underwear and swimwear Intimo

PPC adsSearch Engine MarketingPPC auditDynamic remarketingGoogle shopping campaignsSocial Media PPCEmail marketingEmail collectingRegular mailingEmail automationTriggered emailsWeb analyticsA/B testingDatabase analysisE-Commerce module setupEnd-to-end analytics and BIMarketing director

🤝 12

years of cooperation




😊 97%

satisfied buyers в Intimo


Solutions:

  • Full marketing support provided by a team of 4+ people.
  • Enhanced Ecommerce and Measurement Protocol in Google Analytics implemented.
  • End-to-end analytics constructed to calculate profits for each source and ROI.
  • Launched all PPC advertising in 2 languages, 7 countries and 49+ product groups.
  • MailChimp and Mandrill synchronization implemented via API.
  • Subscribers gathered using Sumo.com.
  • A series of 15+ welcome emails launched.
  • Managing the Client's third-party contractors responsible for advertising and SEO.

Point of Sale and Inventory Management for cafes, restaurants, and stores Poster

PPC auditEmail deliverability auditMarketing auditConsulting

Solutions:

  • PPC advertising settings, landing pages and email marketing analyzed.
  • Recommendations on optimization, testing and increasing marketing effectiveness.
  • Recommendations on the product and new users onboarding.

Security system manufacturer AJAX Systems

PPC auditEmail marketingEmail automationTriggered emailsEmail deliverability auditA/B testingMarketing audit

Solutions:

  • Email automation developed for new users onboarding.
  • Advertising audit: AdWords and Facebook.
  • Growth points for e-commerce direction identified and prescribed.
  • Remarketing scenarios created.
  • Competitor analysis conducted.
  • Hypotheses for A/B testing on the site prepared and tests launched.

Cashback service smarty.sale

PPC adsSearch Engine MarketingSocial Media PPCWeb analyticsE-Commerce module setup


💰 -40%

Reduction in the cost of PPC registration







📈 x2

Increase in the number of registrations



Solutions:

  • E-commerce module in Google Analytics configured via Measurement Protocol.
  • PPC ads on Google and Facebook restarted.
  • Testing new semantics and targetings looking for new registrations and purchases.

Airfare search service TRIPMYDREAM

Email marketingEmail collectingRegular mailingEmail automationEmail deliverability auditA/B testingDatabase analysisTrainingConsulting

Solutions:

Creative agency FEDORIV

Marketing auditConsulting

Solutions:

  • Conducted a marketing audit of a European luxury brand and helped with the formation of a digital strategy
  • Conducted a marketing audit and consulted on the portrait of an ideal client for another brand

The Real Estate Classified Houza

PPC adsSearch Engine MarketingWeb analyticsEnd-to-end analytics and BI

Case study

Houza.com: attracting customers in real estate aggregator in UAE using PPC


📊 4x

Increase in the leads in 5 months



Solutions:

  • Semantic core prepared.
  • Google Analytics settings checked and updated, and a dashboard in Google Data Studio set up.
  • Google Ads settings checked, advertising campaigns launched and optimized.
  • The desired indicators for DAU (number of unique users per day) and MAU (number of unique users per month) reached for 2 months of work.
  • Increasing traffic from month to month while maintaining CPC.

New & used cars web portal Autoportal.com

Email marketingEmail automation

Case study

Autoportal.com (India): email marketing automation for a portal with 6.5 million visits per month.


🚀 6.5x

Increase in the number of visits from email







0 → 3%

Increased email share in achieving goals on the site



Solutions:

  • 3 audience segments identified, depending on fillable forms.
  • A funnel of 4 emails for the segments created.
  • A Mandrill mailing system integrated via API.
  • Responsive email templates prepared with 15 dynamic variables in every template on average.

Online store of home appliances and electronics Sokol.ua

Email marketingDatabase analysisConsulting


💎 +42%

to repeat sales



Solutions:

  • Customer base analyzed and cohorts built.
  • Analyzing re-sales and determining after how many days from the first order it is worth offering discount coupons and special offers to those who did not place a second order.
  • Automated and triggered emails created to remind users about the store and persuade them to buy.

Manufacturer of devices for gamers HyperX

PPC adsSearch Engine MarketingSocial Media PPCEmail marketingWeb analyticsConsulting


👥 90

mln. impressions in social media



Solutions:

  • Analytics for all promo in the CIS.
  • Advertising directly in search and social media. Launched 40+ promotional campaigns in CIS.
  • Conversion of promo landings improved.
  • Targeting to collect the target audience tested.

Product IT Company Boosta

Email marketingTriggered emailsEmail deliverability auditDatabase analysis


🚀 40%

Increase in the email open rate







🚀 18%

Increase in customers returns



Solutions:

  • Email deliverability audit conducted based on Amazon SES and monitoring set up.
  • 30+ triggered emails for users at different stages of the funnel prepared.
  • Automated email workflows created: first- and second-purchase automation.

Online store of appliances, electronics and household goods in Belarus 21vek.by

PPC adsPPC audit

Solutions:

  • Prepared an audit of a large AdWords account for the biggest online hypermarket in Belarus

Buying and shipping goods from the USA USA in UA

PPC adsSearch Engine MarketingPPC auditGoogle shopping campaignsSocial Media PPCEmail marketingEmail collectingRegular mailingEmail automationTriggered emailsEmail deliverability auditWeb analyticsDatabase analysisE-Commerce module setupEnd-to-end analytics and BIMarketing auditConsulting

Solutions:

  • Settings for the e-commerce module adjusted.
  • Fixing mistakes in web-analytics, and setting new goals.
  • Advising on advertising, website and product.

Online store of amber jewelry Ambershop.com.ua

PPC adsPPC auditConsulting


📉 -37%

cost per click







🛍 -67%

cost reduction by one customer



Solutions:

  • Audited Google AdWords settings and found improvement points

№1 Ukrainian telecom operator Kyivstar

Training

Solutions:

  • 8 lessons (16 hours in total) of basic and advanced web analytics courses for the marketing team.

Project Management System Worksection

PPC adsSearch Engine MarketingSocial Media PPCEmail marketingEmail deliverability auditWeb analyticsEnd-to-end analytics and BI

Medical center Harmony of Health

PPC adsSearch Engine MarketingSocial Media PPCWeb analyticsEnd-to-end analytics and BIConsulting

Online store of tires Rezina.CC

Training

Products for tourists Redpoint

Consulting

The biggest marketplace in Ukraine Prom.ua

Training

List of clinics in Belarus Infodoktor.by

Web analytics auditMarketing auditConsulting

Men's accessories online store ManIdea

Consulting
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We don't work with:

  • russia
  • CBD
  • Tobacco
  • Politics
  • Gambling
  • YMYL
  • Crypto
  • Pornography

Certificates
and Awards

Google Premier Partner

Google Analytics Individual Qualified since 2009

Meta Business Partner.

SendPulse Partner since 2019

eSputnik Partner since 2019

MailChimp Experts since 2010

UpWork Top Rated

Clutch TOP-1000 companies worldwide in 2022

TechBehemoths Awards 2022. The best advertising agencies in Ukraine.

Clients
ABOUT US

Why did we choose Roman.ua?
Because they are geeks.

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