Clients

Since 2008, we have worked with 252 Clients and helped them to enhance online marketing and earn more.

Virtual dataroom provider iDeals



👍 35%

Budget saving on PPC without reduction in conversions







💰 100+

thousands of $ monthly budget for PPC



What we did:

  • prepared a marketing audit and found growth points
  • took over PPC advertising management: Google, Bing, Facebook, LinkedIn
  • optimized CPA and number of conversions on a large budget
  • conducted training in analytics for the marketing team

Creative agency FEDORIV

What we did:

  • Conducted a marketing audit of a European luxury brand and helped with the formation of a digital strategy
  • Conducted a marketing audit and consulted on the portrait of an ideal client for another brand

Online agricultural shop LNZweb



📉 -80%

Customer Acquisition Cost reduced in six months







📊 2.5х

Advertising spending in overall turnover decreased 2.5 times
in six months



What we did:

  • We work as a marketing team of a full cycle. We have 6+ specialists working on the project on a regular basis.
  • We launched digital marketing for an online store from scratch.
  • Set up and run campaigns in Google Ads: search, remarketing, Shopping, Gmail, and GDN; we conduct tests with landing pages and segmentation of Shopping campaigns.
  • Configure Google Analytics Enhanced Ecommerce, transferring of the true revenue through Measurement Protocol.
  • Email-marketing: set up a mailing system and monitoring of delivery, we conduct regular mailings.
  • Facebook advertising and posts: we run dynamic retargeting campaigns, prepare regular posts, working on replenishing the base of relevant audience.
  • SEO and work on the website: conducted landing pages audit, together working on internal optimization of the site along with an SEO team.
  • We regularly support digital and real-life marketing activities, advise the Client on possible growth points through Internet marketing.

Mac software developers MacPaw

What we did:

  • Conducted an audit of mail deliverability for MacPaw and Setapp.
  • Audited the Client's email marketing: email base enrichment, email design and layout, content and frequency of emails as well as management of the process.

Online apartment booking service Dobovo.com

What we did:

  • Outsourced the marketing team with marketing director.
  • Controlled third-party contractors of the client.
  • Restarted 3 directions of PPC advertising.
  • Implemented 260 triggered emails in Mandrill by API.
  • Carried out regular mailings and prepared email automation for the segments of tenants and apartment owners.
  • Set up Google Analytics with Enhanced E-commerce module and Measurement Protocol technology.
  • Set up management reporting using Microsoft Power BI.

Software development for photographers SKYLUM



🌱 1.4x

giveaway virality coefficient



What we did:

  • Conducted marketing audit: website, advertising, products, competitors. Identified growth points.
  • Made a portrait of the ideal buyer. Highlighted targetings, which increased revenue from advertising.
  • Improved personalization of emails and site.
  • Set up a giveaway mechanic with a 1.4 virality coefficient.
  • Calculated unit economics for apps selling.
  • Set up a real ROI calculation. Real ROI accounted for advertising costs and revenue minus commissions and returns.

Online store of underwear and swimwear Intimo



🤝 12

years of cooperation







😊 97%

satisfied buyers in Intimo



What we did:

  • Provided full marketing support by a team of 4+ people.
  • Implemented Enhanced Ecommerce and Measurement Protocol in Google Analytics.
  • Constructed end-to-end analytics to calculate profits for each source and ROI.
  • Launched all contextual advertising on 2 languages, in 7 countries and 49+ product groups.
  • Implemented MailChimp and Mandrill synchronization via API.
  • Gathered subscribers using Sumo.com.
  • Have launched a series of 15+ welcome emails.
  • Managed the Client's third-party contractors responsible for advertising and SEO.

Consumer electronics brand Lenovo

What we did:

  • Worked simultaneously with Ukrainian and Belarusian offices.
  • Performed analytics customization and set-up, including an ecommerce module.
  • Created dashboards for user activity analysis in different breakdowns: content marketing, ecommerce.
  • Optimized the conversion rate.
  • Provided analytical support of 8+ national promotional campaigns.
  • Provided regional analytical support of promo activities.
  • Controlled the Client’s advertising agencies.
  • Advertised in Google Ads (Search and Shopping) and Vkontakte (dynamic product retargeting) for shop.lenovo.by.

Security system manufacturer AJAX Systems

What we did:

  • Developed email automation for new users onboarding.
  • Did advertising audit: AdWords and Facebook.
  • Identified and prescribed growth points for ecommerce direction.
  • Created remarketing scenarios.
  • Prepared a competitor analysis.
  • Prepared hypotheses for A/B testing on the site and launched tests.

Cashback service smarty.sale



💰 -40%

Reduction in the cost of PPC registration







📈 x2

Increase in the number of registrations



What we did:

  • Configured ecommerce module in Google Analytics via Measurement Protocol.
  • Restarted PPC ads on Google and Facebook.
  • Tested new semantics and targetings looking for new registrations and purchases.

Airfare search service TRIPMYDREAM

What we did:

  • Over 30 hours of team training and consulting.
  • Provided advice on email marketing.
  • Developed a series of welcome-emails for new subscribers.
  • Conducted an audit of email deliverability and set up regular monitoring.

The Real Estate Classified Houza



📊 4x

Increase in the leads in 5 months



What we did:

  • Prepared the semantic core.
  • Checked and updated Google Analytics settings, and set up a dashboard in Google Data Studio.
  • Checked Google Ads settings, launched and optimized advertising campaigns.
  • Reached the desired indicators for DAU (number of unique users per day) and MAU (number of unique users per month) for 2 months of work.
  • Increased traffic from month to month while maintaining CPC.

New & used cars web portal Autoportal.com



🚀 6.5x

Increase in the number of visits from email







0 → 3%

Increased email share in achieving goals on the site



What we did:

  • Identified 3 audience segments, depending on fillable forms.
  • Created a funnel of 4 email for the segments.
  • Integrated a Mandrill mailing system via API.
  • Prepared responsive email templates with 15 dynamic variables in every template on average.

Manufacturer of memory products Kingston

What we did:

  • Advised on improving the efficiency of remarketing.
  • Advised on Google Ads, Google Analytiсs, banner ads, and mechanics to boost promotions.
  • Configured analytics and advertising for promotional activities on Facebook, Yandex and Vkontakte.

Online SEO tool Semrush

What we did:

  • Advised the Client on web analytics.
  • Helped to implement Enhanced Ecommerce in Google Analytics.
  • Offered solutions to the sampling problem in Google Analytics, which happens if the amount of visitors is high.

Online store of home appliances and electronics Sokol.ua



💎 +42%

to repeat sales



What we did:

  • Analyzed the customer base, built cohorts.
  • Analyzed re-sales and determined after how many days from the first order it is worth offering discount coupons and special offers to those who did not place a second order.
  • Made automated and triggered emails remind users about the store and persuade them to buy.

Point of Sale and Inventory Management for cafes, restaurants, and stores Poster

What we did:

  • Analyzed context advertising settings, landing pages and email marketing.
  • Gave recommendations on optimization, testing and increasing marketing effectiveness.
  • Gave recommendations on the product and new users onboarding.

Manufacturer of devices for gamers HyperX



👥 90

mln. impressions in social media



What we did:

  • Accompanied with analytics all promo in the CIS.
  • Advertised directly in Vkontakte and Yandex. Launched 40+ promotional campaigns in CIS region.
  • Helped to improve the conversion of promo landings.
  • Tested targeting to collect the target audience.

Product IT Company Boosta



🚀 40%

Increase in the email open rate







🚀 18%

Increase in customers returns



What we did:

  • Conducted an email deliverability audit based on Amazon SES and set up monitoring.
  • Prepared 30+ triggered emails for users at different stages of the funnel.
  • Created automated email workflows: first- and second-purchase automation.

Online store of appliances, electronics and household goods in Belarus 21vek.by

What we did:

  • Prepared an audit of a large AdWords account for the biggest online hypermarket in Belarus

National telecom operator Kyivstar

What we did:

  • Held 8 lessons (16 hours in total) of basic and advanced web analytics courses for the marketing team.

Purchase and delivery of goods from the USA USA in UA

What we did:

  • Adjusted settings for the e-commerce module.
  • Fixed mistakes in web-analytics, set up new goals.
  • Advised on advertising, website and product.

Online store of amber jewelry Ambershop.com.ua



📉 -37%

cost per click







🛍 -67%

cost reduction by one customer



What we did:

  • Audited Google AdWords settings and found improvement points

Advertising agency SEOmarket

Polymeric materials selling Plastics Ukraine

Advertising agency Brainberry

Online store of clothing and accessories Fame.ua

Office furniture Megas

Products for tourists Redpoint

Partners

Google Analytics Individual Qualified
since 2009

Meta Business Partner.
Only ~16 in Ukraine

  • Certificates: Bing Ads Accredited Professional 2015
  • HubSpot Email Marketing Certified 2020
  • HubSpot Inbound Certified Professional 2009
  • Reply.io Outbound Sales Mastery 2021
  • Certified Google Ads Consultant2011

Clients
ABOUT US

Why did we choose Roman.ua?
Because they are geeks.