EnglishClients
Since 2008, we have worked with 252 Clients and helped them enhance online marketing and earn more.
Clients by niche
B2B68
B2C116
E-commerce87
Product IT companies (SaaS, marketplace, classifieds, etc.)50
International projects51
Virtual dataroom provider iDeals
👍 35%
Budget saving on PPC without reduction in conversions
💰 100+
thousands of $ monthly budget for PPC
Solutions:
- prepared a marketing audit and found growth points
- took over PPC advertising management: Google, Bing, Facebook, LinkedIn
- optimized CPA and number of conversions on a large budget
- conducted training in analytics for the marketing team
Creative agency FEDORIV
Solutions:
- Conducted a marketing audit of a European luxury brand and helped with the formation of a digital strategy
- Conducted a marketing audit and consulted on the portrait of an ideal client for another brand
Online agricultural shop LNZweb
📉 -80%
Customer Acquisition Cost reduced in six months
📊 2.5х
Advertising spending in overall turnover decreased 2.5 times
in six months
Solutions:
- We work as a full cycle marketing team. We have 6+ specialists involved in the project on a regular basis.
- Digital marketing for an online store launched from scratch.
- Setting up and running campaigns in Google Ads: search, remarketing, Shopping, Gmail, and GDN; we conduct tests with landing pages and segmentation of Shopping campaigns.
- Configuring Google Analytics Enhanced Ecommerce, transferring of the true revenue through Measurement Protocol.
- Email-marketing: setting up a mailing system and monitoring of delivery, conducting regular mailings.
- Facebook advertising and posts: running dynamic retargeting campaigns, preparing regular posts, working on replenishing the base of relevant audience.
- SEO and work on the website: landing pages audit conducted, working together on internal optimization of the site along with the SEO team.
- Regular support of digital and real-life marketing activities, advising the Client on growth opportunities through internet marketing.
Mac software developers MacPaw
Solutions:
- An audit of mail deliverability conducted for MacPaw and Setapp.
- The Client's email marketing audited: email base enrichment, email design and layout, content and frequency of emails as well as management of the process.
Online apartment booking service Dobovo.com
Solutions:
- Outsourcing the marketing team with the marketing director.
- Supervising third-party contractors of the client.
- 3 directions of PPC advertising restarted.
- 260 triggered emails implemented in Mandrill by API.
- Carrying out regular mailings and prepared email automation for the segments of tenants and apartment owners.
- Google Analytics with Enhanced Ecommerce module and Measurement Protocol technology set up.
- Management reporting using Microsoft Power BI set up.
Software development for photographers SKYLUM
Testimonial
More testimonials
🌱 1.4x
giveaway virality coefficient
Solutions:
- Conducted marketing audit: website, advertising, products, competitors. Identified growth points.
- Made a portrait of the ideal buyer. Highlighted targetings, which increased revenue from advertising.
- Improved personalization of emails and site.
- Set up a giveaway mechanic with a 1.4 virality coefficient.
- Calculated unit economics for apps selling.
- Set up a real ROI calculation. Real ROI accounted for advertising costs and revenue minus commissions and returns.
Online store of underwear and swimwear Intimo
Testimonial
Solutions:
- Full marketing support provided by a team of 4+ people.
- Enhanced Ecommerce and Measurement Protocol in Google Analytics implemented.
- End-to-end analytics constructed to calculate profits for each source and ROI.
- Launched all PPC advertising in 2 languages, 7 countries and 49+ product groups.
- MailChimp and Mandrill synchronization implemented via API.
- Subscribers gathered using Sumo.com.
- A series of 15+ welcome emails launched.
- Managing the Client's third-party contractors responsible for advertising and SEO.
Consumer electronics brand Lenovo
Solutions:
- Working simultaneously with Ukrainian and Belarusian offices.
- Performing analytics customization and set-up, including an ecommerce module.
- Dashboards created for user activity analysis in different breakdowns: content marketing, ecommerce.
- Conversion rate optimized.
- Providing analytical support of 8+ national promotional campaigns.
- Providing regional analytical support of promo activities.
- Controlling the Client’s advertising agencies.
- Advertising in Google Ads (Search and Shopping) and social media (dynamic product retargeting) for shop.lenovo.by.
Security system manufacturer AJAX Systems
Solutions:
- Email automation developed for new users onboarding.
- Advertising audit: AdWords and Facebook.
- Growth points for e-commerce direction identified and prescribed.
- Remarketing scenarios created.
- Competitor analysis conducted.
- Hypotheses for A/B testing on the site prepared and tests launched.
Cashback service smarty.sale
💰 -40%
Reduction in the cost of PPC registration
📈 x2
Increase in the number of registrations
Solutions:
- E-commerce module in Google Analytics configured via Measurement Protocol.
- PPC ads on Google and Facebook restarted.
- Testing new semantics and targetings looking for new registrations and purchases.
Airfare search service TRIPMYDREAM
Solutions:
- Over 30 hours of team training and consulting.
- Advising on email marketing.
- A series of welcome-emails for new subscribers developed.
- An audit of email deliverability conducted and regular monitoring set up
The Real Estate Classified Houza
📊 4x
Increase in the leads in 5 months
Solutions:
- Semantic core prepared.
- Google Analytics settings checked and updated, and a dashboard in Google Data Studio set up.
- Google Ads settings checked, advertising campaigns launched and optimized.
- The desired indicators for DAU (number of unique users per day) and MAU (number of unique users per month) reached for 2 months of work.
- Increasing traffic from month to month while maintaining CPC.
New & used cars web portal Autoportal.com
🚀 6.5x
Increase in the number of visits from email
0 → 3%
Increased email share in achieving goals on the site
Solutions:
- 3 audience segments identified, depending on fillable forms.
- A funnel of 4 emails for the segments created.
- A Mandrill mailing system integrated via API.
- Responsive email templates prepared with 15 dynamic variables in every template on average.
Manufacturer of memory products Kingston
Solutions:
- Advising on improving the efficiency of remarketing.
- Advising on Google Ads, Google Analytiсs, banner ads, and mechanics to boost promotions.
- Advertising in search and social media for promotional activities.
Online SEO tool Semrush
Solutions:
- Advising the Client on web analytics.
- Assistance provided with implementing Enhanced Ecommerce in Google Analytics.
- Offering solutions to the sampling problem in Google Analytics, which happens if the amount of visitors is high.
Online store of home appliances and electronics Sokol.ua
💎 +42%
to repeat sales
Solutions:
- Customer base analyzed and cohorts built.
- Analyzing re-sales and determining after how many days from the first order it is worth offering discount coupons and special offers to those who did not place a second order.
- Automated and triggered emails created to remind users about the store and persuade them to buy.
Point of Sale and Inventory Management for cafes, restaurants, and stores Poster
Solutions:
- PPC advertising settings, landing pages and email marketing analyzed.
- Recommendations on optimization, testing and increasing marketing effectiveness.
- Recommendations on the product and new users onboarding.
Manufacturer of devices for gamers HyperX
👥 90
mln. impressions in social media
Solutions:
- Analytics for all promo in the CIS.
- Advertising directly in search and social media. Launched 40+ promotional campaigns in CIS.
- Conversion of promo landings improved.
- Targeting to collect the target audience tested.
Product IT Company Boosta
Testimonial
🚀 40%
Increase in the email open rate
🚀 18%
Increase in customers returns
Solutions:
- Email deliverability audit conducted based on Amazon SES and monitoring set up.
- 30+ triggered emails for users at different stages of the funnel prepared.
- Automated email workflows created: first- and second-purchase automation.
Online store of appliances, electronics and household goods in Belarus 21vek.by
Solutions:
- Prepared an audit of a large AdWords account for the biggest online hypermarket in Belarus
№1 Ukrainian telecom operator Kyivstar
Solutions:
- 8 lessons (16 hours in total) of basic and advanced web analytics courses for the marketing team.
Purchase and delivery of goods from the USA USA in UA
Solutions:
- Settings for the e-commerce module adjusted.
- Fixing mistakes in web-analytics, and setting new goals.
- Advising on advertising, website and product.
Online store of amber jewelry Ambershop.com.ua
📉 -37%
cost per click
🛍 -67%
cost reduction by one customer
Solutions:
- Audited Google AdWords settings and found improvement points
Partners
Google Analytics Individual Qualified
since 2009
Meta Business Partner.
Only ~16 in Ukraine
- Certificates: Bing Ads Accredited Professional 2015
- HubSpot Email Marketing Certified 2020
- HubSpot Inbound Certified Professional 2009
- Reply.io Outbound Sales Mastery 2021
- Certified Google Ads Consultant 2011
Clients
ABOUT US
Why did we choose Roman.ua?
Because they are geeks.
