An audit helps a business see bottlenecks and growth points in a digital strategy and earn more. And if there are any gaps in some channels, get a launch strategy and work with them.
Or you are not ready to invest in a general business strategy, but you want to work more actively in digital, and you need an analysis of competitors, the behavior of the target audience, website, and online advertising.
Here and below are impersonal examples taken from the actual audits:
Here and below are impersonal examples taken from the actual audits:
But given the session value, this group is not the most profitable.
The most profitable groups in order of priority are 45-64, 18-24, and 65+.
Notably, the age groups that generate the most conversions, 25-34 and 35-44, have the lowest ROI.
We recommend increasing bids for the 45-54 group by ~15% and reducing bids for the 35-44 group by ~20%»
Started a video → watched 25% → 50% → watched till the end»
These are the clear recommendations our Clients get.
These are the clear recommendations our Clients get.
Check the results from the Esputnik test send here (link).
To improve mail security, we recommend setting the p=quarantine and sp=quarantine policies in DMARC. Note, that these records should be introduced gradually using the pct=5% tag, periodically increasing the percentage by 5-10% while monitoring the results.
Here's an example of just one suggestion for a Client out of 14 in total.
Here's an example of just one suggestion for a Client out of 14 in total.
For example, in the "Audiences converting" group, the "X1" audience spent only $14 in six months, and the cost per lead for this audience was only $0.39. The "X2" remarketing audience spent $356 with a lead costing $1.2 there (plus, this audience is included in another Ad group).
You can adjust your bids using manual bid adjustments so that the more effective audience gets more budget and can generate more leads.
Here is a competitor audit plan for one of our Clients.
Here is a competitor audit plan for one of our Clients.
— What do we analyze?
— Competitors' traffic sources
— PPC
— Google Ads/Yandex
— Competitor 1
— Competitor 2
— Conclusion of Google/Yandex Ads
— Facebook advertising
— Conclusions: PPC advertising
— Price aggregators and online stores use
— Online stores presence by the example of Competitor X
— Price aggregators
— Conclusions
— Price aggregators: alternative opinion inside Roman.ua
— Retention marketing
— Email, SMS, Viber
— Facebook chatbots
— Dealing with negativity and reviews
— Conclusions
— What user data is collected
— Conclusions
— Brand presence on the Internet
— YouTube
— Conclusions
— Summary
— What do we analyze?
— Competitors' traffic sources
— PPC
— Google Ads/Yandex
— Competitor 1
— Competitor 2
— Conclusion of Google/Yandex Ads
— Facebook advertising
— Conclusions: PPC advertising
— Price aggregators and online stores use
— Online stores presence by the example of Competitor X
— Price aggregators
— Conclusions
— Price aggregators: alternative opinion inside Roman.ua
— Retention marketing
— Email, SMS, Viber
— Facebook chatbots
— Dealing with negativity and reviews
— Conclusions
— What user data is collected
— Conclusions
— Brand presence on the Internet
— YouTube
— Conclusions
— Summary
- mobile version
- informational and media blocks
- text
- scripts execution
- website load speed
- other technical parameters
- payment instruments, packaging.
We analyze the competitors' websites.
Here's how it looks.
- mobile version
- informational and media blocks
- text
- scripts execution
- website load speed
- other technical parameters
- payment instruments, packaging.
We analyze the competitors' websites.
Here's how it looks.
I achieve favorable price conditions while maintaining the quality of service
supervise contractors and the team
I build systems: beginning with money, ending with clients for the business
transfer knowledge and experience
choose promotion strategy
I select tools and their combinations
I control the process of implementation and use of tools: analytics, retention marketing, contextual advertising
Not an essay, but an audit
To briefly retell their audit, it boils down to a quote:
Not an essay, but an audit
To briefly retell their audit, it boils down to a quote:
For example, iDeals ordered an audit from us, and later we reduced their advertising costs by 35% while preserving conversions with a budget of over $100,000 per month
If you want to spend more, we will help you increase conversions as your budget grows.
For example, iDeals ordered an audit from us, and later we reduced their advertising costs by 35% while preserving conversions with a budget of over $100,000 per month.
If you want to spend more, we will help you increase conversions as your budget grows.
email, PPC, competitor analysis
and web analytics
Partners
Google Analytics Individual Qualified
since 2009
Meta Business Partner.
Only ~16 in Ukraine
- Certificates: Bing Ads Accredited Professional 2015
- HubSpot Email Marketing Certified 2020
- HubSpot Inbound Certified Professional 2009
- Reply.io Outbound Sales Mastery 2021
- Certified Google Ads Consultant2011
Clients
We have worked with 252 Clients and helped them to enhance online marketing and earn more.
Clients
ABOUT US
Why did we choose Roman.ua?
Because they are geeks.