DIGITAL MARKETING AUDIT
Such an audit helps a businesses see bottlenecks and growth points in their digital strategy and earn more. If the audit identifies gaps in some channels, it also helps create a launch strategy and deal with these gaps.
AUDIT IS NECESSARY IF YOU WANT TO…
Or you are not ready to invest in a general business strategy, but you want to work more actively in digital marketing, and you need to analyze the competitors, the behavior of the target audience, the website and your online advertising.
WHAT DOES
AN AUDIT INVOLVE?
Here and below are impersonal examples taken from the actual audits:
Here and below are impersonal examples taken from the actual audits:
But given the session value, this group is not the most profitable one.
The most profitable groups in order of priority are 45-64, 18-24, and 65+.
Notably, the age groups generating the most conversions, 25-34 and 35-44, have the lowest ROI.
We recommend increasing bids for the 45-54 group by ~15% and reducing bids for the 35-44 group by ~20%»
Started a video → 25% watched → 50% → watched till the end»
This is an example of clear recommendations that our Clients usually get.
This is an example of clear recommendations that our Clients usually get.
Check the results from the Esputnik test sending here (link).
To improve mail security, we recommend setting the p=quarantine and sp=quarantine policies in DMARC. Note that these records should be introduced gradually using the pct=5% tag, periodically increasing the percentage by 5-10% while monitoring the results.
Here's an example of just one suggestion for a Client out of 14 in total.
Here's an example of just one suggestion for a Client out of 14 in total.
For example, in the "Audiences converting" group, the "X1" audience spent only $14 in six months, and the cost per lead for this audience was only $0.39. The "X2" remarketing audience spent $356 with a lead costing $1.2 there (plus, this audience is included in another Ad group).
You can adjust your bids using manual bid adjustments so that the more effective audience gets more budget and can generate more leads.
Here is a competitor audit plan for one of our Clients.
Here is a competitor audit plan for one of our Clients.
— What we analyze?
— Competitors' traffic sources
— PPC
— Google Ads/Bing
— Competitor 1
— Competitor 2
— Conclusions: Google/Bing
— Facebook advertising
— Conclusions: PPC advertising
— Price comparison and online stores use
— Online stores presence illustrated by Competitor X
— Price comparison
— Conclusions
— Price comparison: alternative opinion inside Roman.ua
— Retention marketing
— Email, SMS, Facebook Messenger
— Facebook chatbots
— Dealing with negativity and reviews
— Conclusions
— What user data is collected
— Conclusions
— Brand presence on the Internet
— YouTube
— Conclusions
— Summary
— What we analyze?
— Competitors' traffic sources
— PPC
— Google Ads/Bing
— Competitor 1
— Competitor 2
— Conclusions: Google/Bing
— Facebook advertising
— Conclusions: PPC advertising
— Price comparison and online stores use
— Online stores presence illustrated by Competitor X
— Price comparison
— Conclusions
— Price comparison: alternative opinion inside Roman.ua
— Retention marketing
— Email, SMS, Facebook Messenger
— Facebook chatbots
— Dealing with negativity and reviews
— Conclusions
— What user data is collected
— Conclusions
— Brand presence on the Internet
— YouTube
— Conclusions
— Summary
- mobile version
- informational and media blocks
- text
- scripts execution
- website load speed
- other technical parameters
- payment instruments, packaging.
We analyze competitors' websites.
Here's how it looks.
- mobile version
- informational and media blocks
- text
- scripts execution
- website load speed
- other technical parameters
- payment instruments, packaging.
We analyze competitors' websites.
Here's how it looks.
achieve favorable price conditions while maintaining the quality of service
supervise contractors and the team
build systems: beginning with money, ending with clients for the business
share knowledge and experience
choose a promotion strategy
select tools and their combinations
control the process of implementation and use of tools: analytics, retention marketing, PPC advertising
Not an essay, but an audit
To briefly retell their audit, it boils down to a quote:
Not an essay, but an audit
To briefly retell their audit, it boils down to a quote:
For example, iDeals ordered an audit from us, and following it, we reduced their advertising costs by 35% while preserving conversions, with a budget of over $100,000 per month.
If you want to spend more, we will help you increase conversions as your budget grows.
For example, iDeals ordered an audit from us, and following it, we reduced their advertising costs by 35% while preserving conversions, with a budget of over $100,000 per month.
If you want to spend more, we will help you increase conversions as your budget grows.
COMPANIES WE AUDITED
email, PPC, competitor analysis
Certificates
and Awards
Meta Business Partner.
eSputnik Partner since 2019
MailChimp Experts since 2010
UpWork Top Rated
Clutch TOP-1000 companies worldwide in 2022
TechBehemoths Awards 2022. The best advertising agencies in Ukraine.
Clients
We have worked with 263 Clients and helped them enhance online marketing and earn more.
Clients
ABOUT US
Why did we choose Roman.ua?
Because they are geeks.