MARKETING
But today, email alone is not enough. You need to deal with retention in general — connect additional channels (push, SMS, pop-ups on the website and inside the product, messengers and chatbots), to be where it is more convenient for the consumer and get the maximum response.
IN EMAIL MARKETING?
If we are talking about e-commerce, then email marketing can bring from 10% to 30% on thousands of orders. Conversion from email is 2−5 times higher than the average for the website. For an IT product (SaaS, marketplace, etc.), email can change the entire business model and unit economics.
We communicate with friends and relatives on social networks and messengers.
So we took our expertise in email marketing (and we've been working with email marketing since 2008) and changed the paradigm.
Other transports that we use to collect leads, "warm-up", train, build relationships, and sell are mobile and web push, SMS, social networks and messengers, chatbots (Facebook, Whatsapp, Telegram, Viber etc.), pop-ups on the website and in-app, remarketing in PPC ads.
The consumer receive messages where it is more convenient for them, so we maximize the response.
For each channel, we customize the communication — it would be strange to send a long sheet of text where people are used to emojis and short messages.
The most important thing in this process is to build a retention marketing strategy, define triggers, periods, and frequency, and draw up a content plan.
where to place the "traps" and "tripwires"
0 → 1 or 1 → 2
- "promo" or bulk messages
- triggered messages
- welcome series or autoresponders
- cold sale
using newsbreaks of the project
writing and repackaging content
collecting feedback, measuring Net Promoter Score
where to place the "traps" and "tripwires"
0 → 1 or 1 → 2
- "promo" or bulk messages
- triggered messages
- welcome series or autoresponders
- cold sale
using newsbreaks of the project
writing and repackaging content
collecting feedback, measuring Net Promoter Score
16 million businesses used their services in 2019.
The minimum contract starts from 3 months.
Partners
Google Analytics Individual Qualified
since 2009
Meta Business Partner.
Only ~16 in Ukraine
- Certificates: Bing Ads Accredited Professional 2015
- HubSpot Email Marketing Certified 2020
- HubSpot Inbound Certified Professional 2009
- Reply.io Outbound Sales Mastery 2021
- Certified Google Ads Consultant2011
Clients
We have worked with 252 Clients and helped them to enhance online marketing and earn more.
Clients
ABOUT US
Why did we choose Roman.ua?
Because they are geeks.