RETENTION
MARKETING
But today, email alone is not enough. You need to deal with retention in general by means of connecting additional channels (push, SMS, pop-ups on the website and inside the product, messengers and chatbots). In this way, you get the maximum response by being exactly where the customer needs you.
WHAT HAS CHANGED
IN EMAIL MARKETING?
If we are talking about e-commerce, email marketing may account for 10% to 30% on thousands of orders. Conversion from email is 2−5 times higher than the average for the website. For an IT product (SaaS, marketplace, etc.), email can change the entire business model and unit economics.
Friends and relatives socialize using social networks and messengers.
So, we decided to take our expertise in email marketing (and we've been working with email marketing since 2008) and change the paradigm.
Email is just a means of 'transport' for retention marketing. Let's maximize the response
Other means that we use to collect leads, "warm-up", train, build relationships and sell are mobile and web push, SMS, social networks and messengers, chatbots (Facebook, Whatsapp, Telegram, Viber etc.), website pop-ups and in-app notifications, remarketing in PPC ads.
The consumer gets messages where it suits them, and thus we maximize the response.
For each channel, we customize the communication — it would be strange to send a long text to people who are used to emojis and short messages.
The most important thing in this process is to build a retention marketing strategy, define triggers, periods and frequency, and draw up a content plan.
RETENTION MARKETING STRATEGY
- promos or bulk messages
- triggered or event messages
- welcome series or autoresponders
- cold sales
using newsbreaks of the project
writing and repackaging content
collecting feedback, measuring Net Promoter Score
- promos or bulk messages
- triggered or event messages
- welcome series or autoresponders
- cold sales
using newsbreaks of the project
writing and repackaging content
collecting feedback, measuring Net Promoter Score
WHO SHOULD AND SHOULD NOT BE WORKING WITH RETENTION MARKETING?
WHAT TOOLS ARE WE USING IN OUR WORK?
Email Service Provider, CDP and Marketing Automation
Lead capture and active pop-ups
Client base analysis
Cold sales
16 million businesses have been using their services since 2019.
RETENTION MARKETING CASES
A minimum contract term is 3 months.
Certificates
and Awards
Meta Business Partner.
eSputnik Partner since 2019
MailChimp Experts since 2010
UpWork Top Rated
Clutch TOP-1000 companies worldwide in 2022
TechBehemoths Awards 2022. The best advertising agencies in Ukraine.
Clients
We have worked with 263 Clients and helped them enhance online marketing and earn more.
Clients
ABOUT US
Why did we choose Roman.ua?
Because they are geeks.