PPC ADVERTISING
Paid advertising (aka Pay Per Click or PPC) is a performance marketing tool used to drive traffic to websites from search engines (Google, Bing) and social networks (Facebook, Youtube).

Businesses use PPC advertising to attract new customers and win back existing ones. A vast capability of targeting allows you to reach almost any desired audience.
Google Premier
Partner
Google Analytics Individual Qualification
Bing Ads Accredited Professional
Meta
Business Partner
WHO NEEDS
PPC ADVERTISING?
Mature business
If you already have a working business model and understand how much you earn on average per lead, order, or customer, PPC will help:
1.
increase the number of customers
"warm-up" and return those who came in and didn't buy right away
reduce your marketing reliance on organic traffic
2.
3.
Startups and new IT products
If you are still looking for Product-Market Fit, scouting what product and conditions your audience expects, then PPC will help:
1.
quickly test marketing hypotheses
understand the cost of customer acquisition with different amounts of traffic
prioritize product development and improve value proposition
2.
3.
It rarely happens that PPC doesn't work at all.

Usually, this is a mathematical problem to find the coefficients: CPC, daily budget, bid modifiers, traffic volume and conversion.

Having figured out the coefficients, businesses can work with PPC for years, further increasing the efficiency or volume of purchases through this channel.
WHY DO CLIENTS
CHOOSE US?

Great expertise
Usually, Clients come to us when they have already got burned on the market, working with non-professionals and careless people who take little money and try to earn by quantity, rather than project quality. Our Clients' projects usually involve PPC specialists, a web analyst, a project manager and experts with marketing director experience working together.
1
Focus on the project
We hate the conveyor-belt approach. We take a few Clients and work hard on advertising campaigns for each one of them. On average, our PPC specialists work on 3–7 projects simultaneously and can devote enough time and focus.
2
Balance
We maintain a healthy balance between automation, systematization and regular hand coding. We do not solely rely on automatic algorithms (since the advertising system is only interested in selling more traffic), but we actively automate routine tasks. We implement unique scripts and rules. In addition, we have built business processes for optimization and regular reporting to keep abreast of advertising campaigns and quickly find growth opportunities.
3

Great expertise
Usually, Clients come to us when they have already got burned on the market, working with non-professionals and careless people who take little money and try to earn by quantity, rather than project quality. Our Clients' projects usually involve PPC specialists, a web analyst, a project manager and experts with marketing director experience working together.
1
Focus on the project
We hate the conveyor-belt approach. We take a few Clients and work hard on advertising campaigns for each one of them. On average, our PPC specialists work on 3–7 projects simultaneously and can devote enough time and focus.
2
Balance
We maintain a healthy balance between automation, systematization and regular hand coding. We do not solely rely on automatic algorithms (since the advertising system is only interested in selling more traffic), but we actively automate routine tasks. We implement unique scripts and rules. In addition, we have built business processes for optimization and regular reporting to keep abreast of advertising campaigns and quickly find growth opportunities.
3
PPC
CASE STUDY
Reduced CPL by 40% and doubled the number of conversions
ULTRA.BY online store case
for the Smarty.Sale cashback service
LNZ Web online store case
Virtual dataroom B2B SaaS
iDeals
TESTIMONIALS
At first, we worked with Roman, and now with the entire Roman.ua team. I was pleasantly surprised by the marketing manager Olga Rybalchenko. She is attentive to details, responsible, using the systems approach and having a desire to exceed the Client's expectations. Generally, the systems approach is Roman's "religion". Read the full review
Vadim Oshkalo
CEO at Intimo
The Roman.ua team provided us with support for#nbspthe first Ukrainian gaming reality show, "Battle of Gamers." Now they are running a number of turnkey projects for us. The guys are always up-to-date in their field and focus on the outcome. Read the full review
Olga Andreeva
Field Marketing Manager, Ukraine & CIS at Kingston
At first, we worked with Roman, and now with the entire Roman.ua team. I was pleasantly surprised by the marketing manager Olga Rybalchenko. She is attentive to details, responsible, using the systems approach and having a desire to exceed the Client's expectations. Generally, the systems approach is Roman's "religion". Read the full review
Vadim Oshkalo
CEO at Intimo
The Roman.ua team provided us with support for#nbspthe first Ukrainian gaming reality show, "Battle of Gamers." Now they are running a number of turnkey projects for us. The guys are always up-to-date in their field and focus on the outcome. Read the full review
Olga Andreeva
Field Marketing Manager, Ukraine & CIS at Kingston
Every month, we spend over $100,000 on user acquisition. We approached Roman with the aim of optimizing our spending. And within the next three months, we got the results. Our average costs were reduced by 35-40%. Then, we increased the number of acquired leads by 30%. Read the full review
Alexander Hlevnyuk
Chief Revenue Officer at iDeals
We didn't have PPC expertise and needed a professional perspective. We entrusted the function of our marketing director to Olga and were satisfied. It is important for me that I can delegate the task of setting up advertising fully rather than constantly supervise the agency. Read the full review
Dmitriy Malakhov
Co-founder of Dobovo.com
Every month, we spend over $100,000 on user acquisition. We approached Roman with the aim of optimizing our spending. And within the next three months, we got the results. Our average costs were reduced by 35-40%. Then, we increased the number of acquired leads by 30%. Read the full review
Alexander Hlevnyuk
Chief Revenue Officer at iDeals
We didn't have PPC expertise and needed a professional perspective. We entrusted the function of our marketing director to Olga and were satisfied. It is important for me that I can delegate the task of setting up advertising fully rather than constantly supervise the agency. Read the full review
Dmitriy Malakhov
Co-founder of Dobovo.com
WHAT PPC TOOLS DO WE WORK WITH?
B2C projects
Google Ads (поиск Google, Youtube, Gmail, Google Display Network)

Facebook Ads (Facebook, Messenger и Instagram)

Bing Ads

Amazon PPC
B2B projects
Target audience search (Li Insight Tag, Hunter.io, Leadfeeder)

Customer prospecting (Sales Navigator, Similarweb, BuzzSumo)

Linkedin (inMail, Conversation Ads, Message Ads)

Google Ads (Google search, Youtube, Gmail, Google Display Network)

Facebook Ads (Facebook, Messenger, and Instagram)
In the third quarter of 2019, 9 million clicks went through our Google Ads Client Center. Another 8 million actions (clicks, post engagements, video views) went through Facebook Ads.
HOW MUCH DOES IT COST?
The price does not include the advertising budget of the Client.
The Client has full access to accounts and pays directly to the advertising systems. We do not fake statistics or budgets, and we have no problems returning advertising accounts at the end of cooperation.

A minimum contract term is 3 months.
Google Ads
Facebook Ads
from $1,500 per month
from $1,500 per month
Search Ads campaigns
Basic remarketing
Google Shopping campaigns
Dynamic remarketing
Dynamic Search Ads
GDN and Youtube campaigns
Search remarketing
Finding audiences to target
All formats of Ads
Remarketing combinations
Dynamic remarketing
Facebook Ads optimization
Linking Facebook to Google Analytics
Setting up Facebook analytics
Dynamic Search Ads
GDN and Youtube campaigns
Search remarketing
Search Ads campaigns
Basic remarketing
Google Shopping campaigns
Dynamic remarketing
Finding audiences to target
All formats of Ads
Remarketing combinations
Dynamic remarketing
Facebook Ads optimization
Linking Facebook to Google Analytics
Setting up Facebook analytics
Basic Google Analytics setup
Setting up error alerts
Google Analytics settings check
Checking if the current settings are properly set up.
Filters, views, correctness of data collection
Setting alerts for common errors. Increment of 404 pages, incorrect UTM parameters, collapse or sharp increase in pageviews and bounce rate
Setting up remarketing audiences
Regular account optimization
Regular bid adjustments
Account KPI monitoring
Automatic checks
Adding new keywords, negative keywords. Regular optimization checklist
Regular tests
404-error, budget control, negative keywords conflict detection, monitoring of quality indicators
Testing Ads, targeting and Ad formats
Google Ads + Facebook Ads or any other 2-3 PPC channels: from $2,000 per month.
Finding keywords, writing ads and extensions
Dynamic Search Ads (DSA)

Type of search ads that are automatically generated based on the content of the website
Video, banner, or text ads. Ads on thematic websites, by interests, to a new audience
Remarketing Lists for Search Ads with Analytics (RLSA)
RLSA helps advertisers connect with potential customers when they leave a website and come back looking for a product or service on Google.
Finding new audiences to target based on your Ideal Buyer Persona
All Ad formats available for business: banner, video, carousel, Facebook Canvas, Messenger ads, etc.
Remarketing for combined audiences: website audiences (combinations), similar ones, email base (unsubscribers, never opened an email, other segments)
Pixels, events, lists, catalogs, audiences
Setting up a product catalog, marking the website with events from Facebook Pixel, setting up custom conversions
UTM tagging for Google Analytics, importing costs from Facebook to Google Analytics
Optimization by Ad formats, platforms, devices, audience segments
Pixels, events, lists, catalogs, audiences
FAQs
How do you build reporting?

We have built a regular optimization and reporting process that includes:
  • Automatically updated dashboard in Google Data Studio with data from all Ad systems compared with the previous period
  • Weekly personal reports with expert comments on key campaigns and indicators, work plans for optimization
  • Monthly report on ROI or other KPIs with CPA and ROAS calculation
  • Monthly work plan
  • Monthly call or team meeting to discuss current campaigns and new opportunities. In the Marketing Pro package, calls are held every other week.

Do you make a media plan before a launch?

No. Usually, media planning is just a way to predict the future with tools that are affected by many external factors.

For example, you launched a campaign, and your Ad copy turned out weaker than expected, making your planned CPC distorted. Or, the volume of actual search queries may be significantly lower than those tools predicted. Or, your competitor started massive ad campaigns, and you can't get enough traffic for your current business goals with the "predicted CPC."

Ad auction depends on traffic systems, competition, demand, and your offer. That's why we don't try to predict the complex future. Instead, we start with a minimum contract and show the results in real numbers.

Do you guarantee ROI or other KPIs are met?

No, we don't. If we had a guaranteed return on investment, we would be chilling on the beach right now. We are doing our best. We do fair work, apply and test the best approaches.
How do you build reporting?

We have built a regular optimization and reporting process that includes:
  • Automatically updated dashboard in Google Data Studio with data from all Ad systems compared with the previous period
  • Weekly personal reports with expert comments on key campaigns and indicators, work plans for optimization
  • Monthly report on ROI or other KPIs with CPA and ROAS calculation
  • Monthly work plan
  • Monthly call or team meeting to discuss current campaigns and new opportunities. In the Marketing Pro package, calls are held every other week.

Do you make a media plan before a launch

No. Usually, media planning is just a way to predict the future with tools that are affected by many external factors.

For example, you launched a campaign, and your Ad copy turned out weaker than expected, making your planned CPC distorted. Or, the volume of actual search queries may be significantly lower than those tools predicted. Or, your competitor started massive ad campaigns, and you can't get enough traffic for your current business goals with the "predicted CPC."

Ad auction depends on traffic systems, competition, demand, and your offer. That's why we don't try to predict the complex future. Instead, we start with a minimum contract and show the results in real numbers.
Do you guarantee ROI or other KPIs are met?

No, we don't. If we had a guaranteed return on investment, we would be chilling on the beach right now. We are doing our best. We do fair work, apply and test the best approaches.

Partners

Google Analytics Individual Qualified
since 2009

Meta Business Partner.
Only ~16 in Ukraine

  • Certificates: Bing Ads Accredited Professional 2015
  • HubSpot Email Marketing Certified 2020
  • HubSpot Inbound Certified Professional 2009
  • Reply.io Outbound Sales Mastery 2021
  • Certified Google Ads Consultant 2011

Clients

We have worked with 252 Clients and helped them enhance online marketing and earn more.

Clients
ABOUT US

Why did we choose Roman.ua?
Because they are geeks.