PPC ADVERTISING
Paid advertising (aka Pay Per Click or PPC) — is a performance marketing tool used to drive traffic to websites from search engines (Google, Bing) and social networks (Facebook, Youtube).
Businesses use PPC advertising to attract new customers and win back existing ones. A vast capability of targeting allows you to reach almost any desired audience.
Businesses use PPC advertising to attract new customers and win back existing ones. A vast capability of targeting allows you to reach almost any desired audience.
Google Premier
Partner
Partner
Google Analytics Individual Qualification
Bing Ads Accredited Professional
Meta
Business Partner
Business Partner
WHO NEEDS
PPC ADVERTISING?
PPC ADVERTISING?
Mature business
If you already have a working business model, you understand how much you earn on average per lead, order, or customer; then PPC will help to:
1.
increase the number of customers
"warm-up" and return those who came in and didn't buy right away
reduce your marketing reliance on organic traffic
2.
3.
Startups and new IT products
If you are still looking for Product-Market Fit, scouting what product and conditions your audience expects, then PPC will help:
1.
quickly test marketing hypotheses
understand the cost of customer acquisition with a different amount of traffic
prioritize product development and improve the value proposition
2.
3.
It rarely happens that PPC doesn't work at all.
Usually, this is a mathematical problem to find the coefficients: CPC, daily budget, bid modifiers, traffic volume, and conversion.
Having figured out the coefficients, the business will be working with PPC for years, further increasing the efficiency or volume of purchases through this channel.
Usually, this is a mathematical problem to find the coefficients: CPC, daily budget, bid modifiers, traffic volume, and conversion.
Having figured out the coefficients, the business will be working with PPC for years, further increasing the efficiency or volume of purchases through this channel.
WHY DO CLIENTS
CHOOSE US?
CHOOSE US?
Cool expertise
Usually, Clients come to us when they have already got burned on the market, working with non-professionals and careless people who take little money and try to earn by the quantity, not the quality of projects. Several PPC specialists , a web analyst , a project manager , and experts with marketing director experience work on our Clients' projects.
1
Focus on the project
We hate the "conveyor" approach, We take a few Clients and deeply work through advertising campaigns for each one. On average, наши PPC specialists work on 3–7 projects simultaneously and can devote enough time and focus.
2
Balance
We maintain a healthy balance between automation, systematization, and regular manual work. We do not solely rely on automatic algorithms (since the advertising system is only interested in selling more traffic). But we actively automate the routine. We implement unique scripts and rules. In addition, we have built business processes for optimization and regular reporting to keep you abreast of advertising campaigns and quickly find growth opportunities.
3
Cool expertise
Usually, Clients come to us when they have already got burned on the market, working with non-professionals and careless people who take little money and try to earn by the quantity, not the quality of projects. Several PPC specialists , a web analyst , a project manager , and experts with marketing director experience work on our Clients' projects.
1
Focus on the project
We hate the "conveyor" approach, We take a few Clients and deeply work through advertising campaigns for each one. On average, наши PPC specialists work on 3–7 projects simultaneously and can devote enough time and focus.
2
Balance
We maintain a healthy balance between automation, systematization, and regular manual work. We do not solely rely on automatic algorithms (since the advertising system is only interested in selling more traffic). But we actively automate the routine. We implement unique scripts and rules. In addition, we have built business processes for optimization and regular reporting to keep you abreast of advertising campaigns and quickly find growth opportunities.
3
PPC
CASE STUDY
CASE STUDY
How did we increase clicks by 8 times and sales by 14 times?
Reduced CPL by 40% and increased the number of conversions by 2 times
ULTRA.BY online store case
for the Smarty.Sale cashback service
LNZ Web case study: launching online marketing for agribusiness from scratch
LNZ Web online store case
Virtual dataroom B2B SaaS
iDeals
iDeals
We have cut costs by 35% with the budget for PPC over $100,000
REVIEWS
At first, we collaborated with Roman, and now with the entire Roman.company team. Pleasantly surprised by Olga Rybalchenko. Attentive to details, responsible, with a systematic approach, and a desire to do a little more than the Client expects. In general, consistency is the "religion" of Roman. Read the full review
The Roman.company team implemented for us the support of the first Ukrainian gaming reality show, "Battle of Gamers." Now they are leading a number of turnkey projects for us. The guys constantly monitor trends in their field and are result-oriented. Read the full review
At first, we collaborated with Roman, and now with the entire Roman.company team. Pleasantly surprised by Olga Rybalchenko. Attentive to details, responsible, with a systematic approach, and a desire to do a little more than the Client expects. In general, consistency is the "religion" of Roman. Read the full review
The Roman.company team implemented for us the support of the first Ukrainian gaming reality show, "Battle of Gamers." Now they are leading a number of turnkey projects for us. The guys constantly monitor trends in their field and are result-oriented. Read the full review
We spend over $100,000 per month on user acquisition. Roman was approached with the task of optimal use of funds. We received the results within 3 months. Average costs were reduced by 35-40%. We then increased the number of leads acquired by 30%. Read the full review
We didn't have PPC expertise and needed a professional perspective. We entrusted Olga with the function of marketing director and were satisfied. It is important for me that I can completely delegate the advertising rather than constantly control the agency. Read the full review
We spend over $100,000 per month on user acquisition. Roman was approached with the task of optimal use of funds. We received the results within 3 months. Average costs were reduced by 35-40%. We then increased the number of leads acquired by 30%. Read the full review
We didn't have PPC expertise and needed a professional perspective. We entrusted Olga with the function of marketing director and were satisfied. It is important for me that I can completely delegate the advertising rather than constantly control the agency. Read the full review
WHAT PPC TOOLS DO WE WORK WITH?
B2C projects
Google Ads (поиск Google, Youtube, Gmail, Google Display Network)
Facebook Ads (Facebook, Messenger и Instagram)
Bing Ads
Amazon PPC
Facebook Ads (Facebook, Messenger и Instagram)
Bing Ads
Amazon PPC
B2B projects
Target audience search (Li Insight Tag, Hunter.io, Leadfeeder)
Customer prospecting (Sales Navigator, Similarweb, BuzzSumo)
Linkedin (inMail, Conversation Ads, Message Ads)
Google Ads (Google search, Youtube, Gmail, Google Display Network)
Facebook Ads (Facebook, Messenger, and Instagram)
Customer prospecting (Sales Navigator, Similarweb, BuzzSumo)
Linkedin (inMail, Conversation Ads, Message Ads)
Google Ads (Google search, Youtube, Gmail, Google Display Network)
Facebook Ads (Facebook, Messenger, and Instagram)
In the third quarter of 2019, 9 million clicks went through our Google Ads Client Center. And another 8 million actions (clicks, post engagements, video views) through Facebook Ads.
HOW MUCH DOES IT COST?
Price does not include the advertising budget of the Client.
The Client has full access to accounts and pays advertising systems directly. We do not "wind up" statistics, budgets, and return advertising accounts at the end of cooperation without any problems.
Minimum contract - from 3 months
Minimum contract - from 3 months
Google Ads
Facebook Ads
from 1500$ a month
from 1500$ a month
Search Ads campaigns
Basic remarketing
Google Shopping campaigns
Dynamic remarketing
Dynamic Search Ads
GDN and Youtube campaigns
Search remarketing
Basic remarketing
Google Shopping campaigns
Dynamic remarketing
Dynamic Search Ads
GDN and Youtube campaigns
Search remarketing
Finding audiences to target
All formats of Ads
Remarketing combinations
Dynamic remarketing
Facebook Ads optimization
Linking Facebook to Google Analytics
Setting up Facebook analytics
All formats of Ads
Remarketing combinations
Dynamic remarketing
Facebook Ads optimization
Linking Facebook to Google Analytics
Setting up Facebook analytics
Content Oriented Web
Make great presentations, longreads, and landing pages, as well as photo stories, blogs, lookbooks, and all other kinds of content oriented projects.
Basic Google Analytics setup
Setting up error alerts
Google Analytics settings check
Checking if the current settings are properly set up.
Filters, views, correctness of data collection
Filters, views, correctness of data collection
Setting alerts for common errors. Increment of 404 pages, incorrect UTM parameters, collapse or sharp increase in pageviews and bounce rate
Setting up remarketing audiences
Regular account optimization
Regular account optimization
Regular bid adjustments
Account KPI monitoring
Automatic checks
Account KPI monitoring
Automatic checks
Adding new keywords, negative keywords. Regular optimization checklist
Regular tests
404-error, budget control, negative keywords conflict detection, monitoring of quality indicators
Testing Ads, targeting and Ad formats
Google Ads + Facebook Ads or any other 2-3 PPC channels: from $2000 per month.
Finding keywords, writing ads and extensions
Dynamic Search Ads (DSA)
Type of search ads that are automatically generated based on the content of the website
Type of search ads that are automatically generated based on the content of the website
Video, banner, or text ads. Ads on thematic websites, by interests, to a new audience
Remarketing Lists for Search Ads with Analytics (RLSA)
RLSA helps advertisers connect with potential customers when they leave a website and come back looking for a product or service on Google.
RLSA helps advertisers connect with potential customers when they leave a website and come back looking for a product or service on Google.
Finding new audiences to target based on your Ideal Buyer Persona
All Ad formats available for business: banner, video, carousel, Facebook Canvas, Messenger ads, etc.
Remarketing for combined audiences: website audiences (combinations), similar ones, email base (unsubscribers, never opened an email, other segments)
Pixels, events, lists, catalogs, audiences
Setting up a product catalog, marking the website with events from Facebook Pixel, setting up custom conversions
UTM tagging for Google Analytics, importing costs from Facebook to Google Analytics
Optimization by Ad formats, platforms, devices, audience segments
Pixels, events, lists, catalogs, audiences
FAQs
How do you build reporting?
We have built a regular optimization and reporting process that includes:
- Automatically updated dashboard in Google Data Studio with data from all Ad systems in comparison with the previous period
- Weekly personal reports with expert comments on key campaigns and indicators, work plans for optimization
- Monthly report on ROI or other KPIs with CPA and ROAS calculation
- Monthly work plan
- Monthly call or meeting with the team to discuss current campaigns and new opportunities. In the Marketing Pro package, calls are held every other week.
Do you make a media plan before launch?
No. Usually, media planning is just a way to predict the future with tools that are affected by many external factors.
For example, you launched a campaign, and your Ad copy turned out weaker than expected, making your planned CPC distorted. Or the volume of actual search queries may be significantly lower than those tools predicted. Or your competitor started massive ad campaigns, and you can't get enough traffic for your current business goals with "predicted CPC."
Ad auction depends on traffic systems, competition, demand, and your offer. That's why we don't try to predict the complex future. Instead, we start with a minimum contract and show the results in real numbers.
Do you guarantee the ROI or other KPIs are met?
No, we don't. If we had a guaranteed return on investment, we would be chilling on the beach right now. We are doing our best. We do fair work, apply and test the best approaches.
How do you build reporting?
We have built a regular optimization and reporting process that includes:
- Automatically updated dashboard in Google Data Studio with data from all Ad systems in comparison with the previous period
- Weekly personal reports with expert comments on key campaigns and indicators, work plans for optimization
- Monthly report on ROI or other KPIs with CPA and ROAS calculation
- Monthly work plan
- Monthly call or meeting with the team to discuss current campaigns and new opportunities. In the Marketing Pro package, calls are held every other week.
Do you make a media plan before launch
No. Usually, media planning is just a way to predict the future with tools that are affected by many external factors.
For example, you launched a campaign, and your Ad copy turned out weaker than expected, making your planned CPC distorted. Or the volume of actual search queries may be significantly lower than those tools predicted. Or your competitor started massive ad campaigns, and you can't get enough traffic for your current business goals with "predicted CPC."
Ad auction depends on traffic systems, competition, demand, and your offer. That's why we don't try to predict the complex future. Instead, we start with a minimum contract and show the results in real numbers.
Do you guarantee the ROI or other KPIs are met?
No, we don't. If we had a guaranteed return on investment, we would be chilling on the beach right now. We are doing our best. We do fair work, apply and test the best approaches.
Partners
Google Analytics Individual Qualified
since 2009
Meta Business Partner.
Only ~16 in Ukraine
- Certificates: Bing Ads Accredited Professional 2015
- HubSpot Email Marketing Certified 2020
- HubSpot Inbound Certified Professional 2009
- Reply.io Outbound Sales Mastery 2021
- Certified Google Ads Consultant2011
Clients
We have worked with 252 Clients and helped them to enhance online marketing and earn more.
Clients
ABOUT US
Why did we choose Roman.ua?
Because they are geeks.
