PPC ADVERTISING
Businesses use PPC advertising to attract new customers and win back existing ones. A vast capability of targeting allows you to reach almost any desired audience.
Partner
Business Partner
WHO NEEDS
PPC ADVERTISING?
Usually, this is a mathematical problem to find the coefficients: CPC, daily budget, bid modifiers, traffic volume and conversion.
Having figured out the coefficients, businesses can work with PPC for years, further increasing the efficiency or volume of purchases through this channel.
CHOOSE US?
- Great expertiseUsually, Clients come to us when they have already got burned on the market, working with non-professionals and careless people who take little money and try to earn by quantity, rather than project quality. Our Clients' projects usually involve
PPC specialists , aweb analyst , aproject manager and experts with marketing director experience working together.1 - Focus on the projectWe hate the conveyor-belt approach. We take a few Clients and work hard on advertising campaigns for each one of them. On average, our
PPC specialists work on 3–7 projects simultaneously and can devote enough time and focus.2 - BalanceWe maintain a healthy balance between automation, systematization and regular hand coding. We do not solely rely on automatic algorithms (since the advertising system is only interested in selling more traffic), but we actively automate routine tasks. We implement unique scripts and rules. In addition, we have built
business processes for optimization and regular reporting to keep abreast of advertising campaigns and quickly find growth opportunities.3
- Great expertiseUsually, Clients come to us when they have already got burned on the market, working with non-professionals and careless people who take little money and try to earn by quantity, rather than project quality. Our Clients' projects usually involve
PPC specialists , aweb analyst , aproject manager and experts with marketing director experience working together.1 - Focus on the projectWe hate the conveyor-belt approach. We take a few Clients and work hard on advertising campaigns for each one of them. On average, our
PPC specialists work on 3–7 projects simultaneously and can devote enough time and focus.2 - BalanceWe maintain a healthy balance between automation, systematization and regular hand coding. We do not solely rely on automatic algorithms (since the advertising system is only interested in selling more traffic), but we actively automate routine tasks. We implement unique scripts and rules. In addition, we have built
business processes for optimization and regular reporting to keep abreast of advertising campaigns and quickly find growth opportunities.3
PPC
CASE STUDY
iDeals
WHAT PPC TOOLS DO WE WORK WITH?
B2C projects
Facebook Ads (Facebook, Messenger, and Instagram)
Bing Ads
Amazon PPC
B2B projects
Customer prospecting (Sales Navigator, Similarweb, BuzzSumo)
Linkedin (inMail, Conversation Ads, Message Ads)
Google Ads (Google search, Youtube, Gmail, Google Display Network)
Facebook Ads (Facebook, Messenger, and Instagram)
A minimum contract term is 3 months.
Google Ads
Facebook Ads
All formats of Ads
Remarketing combinations
Dynamic remarketing
Linking Facebook to Google Analytics
Setting up Facebook analytics
Search Ads campaigns
Basic remarketing
Search remarketing
Google Shopping campaigns
Dynamic remarketing
Dynamic Search Ads
GDN and Youtube campaigns
Finding audiences to target
All formats of Ads
Setting up Facebook analytics
Remarketing combinations
Dynamic remarketing
Facebook Ads optimization
Linking Facebook to Google Analytics
Basic Google Analytics setup
Setting up error alerts
Google Analytics settings check
Filters, views, correctness of data collection
Setting up remarketing audiences
Regular bid adjustments
Regular tests
Regular account optimization
Automatic checks
Account KPI monitoring
Type of search ads that are automatically generated based on the content of the website
RLSA helps advertisers connect with potential customers when they leave a website and come back looking for a product or service on Google.
We have built a regular optimization and reporting process that includes:
- Automatically updated dashboard in Google Data Studio with data from all Ad systems compared with the previous period
- Weekly personal reports with expert comments on key campaigns and indicators, work plans for optimization
- Monthly report on ROI or other KPIs with CPA and ROAS calculation
- Monthly work plan
- Monthly call or team meeting to discuss current campaigns and new opportunities. In the Marketing Pro package, calls are held every other week.
No. Usually, media planning is just a way to predict the future with tools that are affected by many external factors.
For example, you launched a campaign, and your Ad copy turned out weaker than expected, making your planned CPC distorted. Or, the volume of actual search queries may be significantly lower than those tools predicted. Or, your competitor started massive ad campaigns, and you can't get enough traffic for your current business goals with the "predicted CPC."
Ad auction depends on traffic systems, competition, demand, and your offer. That's why we don't try to predict the complex future. Instead, we start with a minimum contract and show the results in real numbers.
No, we don't. If we had a guaranteed return on investment, we would be chilling on the beach right now. We are doing our best. We do fair work, apply and test the best approaches.
We have built a regular optimization and reporting process that includes:
- Automatically updated dashboard in Google Data Studio with data from all Ad systems compared with the previous period
- Weekly personal reports with expert comments on key campaigns and indicators, work plans for optimization
- Monthly report on ROI or other KPIs with CPA and ROAS calculation
- Monthly work plan
- Monthly call or team meeting to discuss current campaigns and new opportunities. In the Marketing Pro package, calls are held every other week.
No. Usually, media planning is just a way to predict the future with tools that are affected by many external factors.
For example, you launched a campaign, and your Ad copy turned out weaker than expected, making your planned CPC distorted. Or, the volume of actual search queries may be significantly lower than those tools predicted. Or, your competitor started massive ad campaigns, and you can't get enough traffic for your current business goals with the "predicted CPC."
Ad auction depends on traffic systems, competition, demand, and your offer. That's why we don't try to predict the complex future. Instead, we start with a minimum contract and show the results in real numbers.
No, we don't. If we had a guaranteed return on investment, we would be chilling on the beach right now. We are doing our best. We do fair work, apply and test the best approaches.
Certificates
and Awards
Google Analytics Individual Qualified since 2009
Meta Business Partner.
eSputnik Partner since 2019
MailChimp Experts since 2010
UpWork Top Rated
Clutch TOP-1000 companies worldwide in 2022
TechBehemoths Awards 2022. The best advertising agencies in Ukraine.
Clients
We have worked with 263 Clients and helped them enhance online marketing and earn more.
Clients
ABOUT US
Why did we choose Roman.ua?
Because they are geeks.