Olga Rybalchenko

COO at Roman.ua

Working in Internet marketing since 2010.

Marketing Stack: PPC Advertising, Google Adwords, Conversion Optimization, Web Analytics, Google Analytics, Email Marketing, Mailchimp, Mandrill, Project Management, Database Marketing, complex Internet Marketing.

Clients: Dobovo.com, Intimo.com.ua, 21vek.by, ArpaSys, TRIPMYDREAM, Ajax Systems, Sokol.ua, Poster POS, Concert.ua, Uploadcare, Kingston

What I do

  1. I know how to arrange things. I will build an honest ROI and make everyone monitor and analyze it regularly.
    Your contractors will tag links under Google Analytics and won’t forget to turn off ads when a promotion ends.
  2. I prioritize tasks. So that you spend time on what really matters. On what you need to do for growth, not the beautiful stuff from conferences and workshops. So that you get the result, and are not engaged in correcting the uncorrected.
  3. I help find answers to difficult questions:Why have the sales slipped?
    How can we capture the market of a neighboring country?
    How to implement ecommerce if there is no CRM?
  4. I define your promotion strategy.
    Together with you, we choose tools and their combinations.
  5. I distribute tasks between the team, external contractors and the client’s employees.
  6. I control the way the tools are implemented and used: analytics, email marketing, PPC advertising.
  7. I push programmers, designers, layout designers, SEO specialists and contractors, so that your tasks are completed on time with maximum priority and efficiency.
  8. I won’t let you waste your time and the time of specialists: I honestly tell you which tools will not help you or where the budget is not enough.
  9. I translate from computer discourse into human language: I won’t let the programmer fool you into thinking that something is impossible, or put a crutch where things can be done systematically and well.

Work experience: in an agency, Marketing Director on the Client’s side, Email Marketing Coach

  • Since 2014 — Project Manager at Roman.ua
  • From 2010 to 2014 — working on the Client’s side, including Internet Marketing Manager position at Sokol.ua, when Sokol was one of the top-10 in 2014.
  • 2010 — an employee in an Internet Marketing agency.

Not only do I successfully implement projects, but I’m also a trainer and author of an email marketing course for business owners and Internet marketers.

A proprietary course on Email Marketing from Olga Rybalchenko


people completed the course


lessons in the course


study hours

Olga Rybalchenko’s Cases


I would like to thank Olga for the work done on building an e-mail marketing system for our Indian project autoportal.com.
What I particularly liked was her attitude towards completing tasks and her willingness to dig deeper in any issue in order to build an optimal chain of emails with the best templates.
At the end of the integration, Olga gave us a two-hour lecture in English on how to use the tool and the logic behind the process.
I recommend Olga as a mail merge specialist with a good command of English.

Andrei Semeniuk,
Chief Business Development Officer in Creative Media

There was a problem with Google Adwords settings, as a result of which there was a high customer acquisition cost from context. We decided to involve Olga to audit existing campaigns, fix errors and additional settings. The result exceeded all our expectations, we began to spend less on advertising and earn more. The CAC reduced 3-5 times compared to the period before we had the system set up. Thank you!

Dmitriy Shevchenko,
Head of Ambershop.com.ua, an online store

and Awards

Google Analytics Individual Qualified since 2009

Meta Business Partner. Only ~16 in Ukraine

eSputnik Partner since 2019

MailChimp Experts since 2010

UpWork Top Rated

#261 in the TOP-1000 companies worldwide, 2023 by Clutch

TOP Advertising Company in Ukraine, 2023 by Techbehemoths


We have worked with 263 Clients and helped them enhance online marketing and earn more.


Why did we choose Roman.ua?
Because they are geeks.