August 4, 2023 5 minutes to read

The Roman.ua team is characterized by a high level of experience in digital marketing

A testimonial from Yevhen Sokolnikov, Managing General Partner at boodmo.com about working with Roman.ua.

My name is Yevhen Sokolnikov. I am the Managing General Partner of boodmo.com (Smart Parts Online).

boodmo.com is India’s biggest online marketplace for car spare parts. We have a huge database of 13 million unique car spare parts, and high-quality OEM and aftermarket spare parts of over 3000 national and international brands.

About the company

Marketplace of cars spare parts
  • Founding year2015
  • NicheRetail
  • Number of employees201-500
  • Number of active users per month $50 mln

Task

We were faced with the task of customer acquisition. We needed an agency to lead our PPC campaigns on Google Ads and Facebook ads, as well as to test other advertising platforms to generate traffic.

Roman.ua was recommended to me by acquaintances. We selected Roman.ua over others because of its great cultural fit, and good value for the cost.

Value

Roman.ua has been working with our company from the start. Everything we have built-in marketing was done in cooperation with roman.ua.

The team is very responsive and always in touch with us. They use worksection task manager to build systematic project management, so the workflow is transparent for us.

Their flexibility and attention to detail are impressive.

Process

First, we launched advertising on Google Ads: we set up search campaigns and remarketing. Next, we launched a Facebook Ads campaign to grow the user base through unique offers.

We also connected product feeds and launched product dynamic remarketing and category remarketing. We promoted category and regular promotions through the GDN network.

With the release of the mobile app, we set up advertising campaigns for app installation and product campaigns for in-app purchases.

In general, while working with Roman.ua, we tested all the functionality of Google Ads and Facebook Ads, as well as various advertising platforms and advertising in Apple Search Ads.

At the moment, Roman.ua agency is advertising in Google Ads and Facebook Ads and provides support for Google Analytics. The main indicator we track over time is CAC. In cooperation with Roman.ua, we take a deep and analytical approach to analyzing this metric with various breakdowns (location, channel, campaign, source, etc.)

Result

The whole digital strategy of our company was created and supported by Roman.ua. They set up PPC advertising for us (Facebook Ads, Google Ads, and Apple Search Ads) and set up Google Analytics.

We consider Roman.ua as a permanent digital partner. The main metric we track over time is CAC. We have a deeply analytical approach to analyzing this metric with various breakdowns (location, channel, campaign, source etc.)

Roman.ua is our permanent subcontractor in digital marketing and plays a crucial role. At the moment, we are completely satisfied with their services. And boodmo remains the leader in the niche of online auto parts stores and marketplaces.

Yevhen Sokolnikov,
Managing General Partner at boodmo.com
https://www.facebook.com/sokol441

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