We increased the repeat purchase rate between the 1st and the 2nd order by 42%.
A testimonial from Evgenii Sokolnikov, The founder and the head of the internet store Sokol.ua about working with Roman.ua.
About the company
- Founding year2002
- NicheB2B, B2C
We began communicating with Roman after one of the conferences. I think it was iForum about 2 years ago.
During our chat in the lobby, I unintendedly got him involved in my current problems. I had to redistribute my marketing budget to retain old clients and attract new ones. At one point, I got stuck in the dead end. And then, I met Roman, and he showed me cohort analysis. We got so engrossed in the process that it was 6 in the morning before we knew it. And my problem was solved.
After that, I occasionally started engaging Roman in difficult analytical tasks. One of the tasks, which we solved in March 2013 was the analysis of repeat orders. We broke down the client database into a more complex funnel and found some bottlenecks between the first and the second order, the second and the third ones, and so on. Having conducted a deep analysis, we drew a detailed plan, consisting of 12 points, but I managed to achieve the bigger part of it in 2 months.
As a result – after 5 months we managed to increase the funnel between the 1st and the 2nd order by 8%. The forecasted result for a year is about 20%, because the plan is implemented gradually and brings its fruit in the long run.
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