May 31, 2024 4 minutes to read

They provide useful suggestions on how to make tasks or activities more efficient

A testimonial from Anna Lugo, Digital Marketing Manager at Kingston Technology about working with Roman.ua.

My name is Anna Lugo. I am the Social Media and Digital Marketing Manager, EE Business Development of Kingston Technology Corporation.

Kingston Technology is an American multinational computer technology corporation that develops, manufactures, sells and supports flash memory products, other computer-related memory products.

About the company

Manufacturer of memory products
  • Geography175 countries
  • Forbs lists#25 America’s Largest Private Companies
  • 2023 revenue16.1B $
  • Number of employees3000

Task

We were looking for a contractor to manage our PPC and social media campaigns. In addition, we needed to set up Google Analytics to analyze our advertising campaigns.

Roman.ua was recommended to me by my friends. We finally decided on the agency because of the good price-quality ratio.

Process

The company provides us with full-fledged analytics support of our promotions. This includes setting up and debugging Google Analytics for landing pages and quality control of developers’ implementation. After the end of a promotion, we receive an analysis of the results by country, traffic sources, campaigns, etc.

In the summer of 2022, we tasked the team with launching Meta Ads campaigns for our promotions in different countries. This includes setting up campaigns, creating audiences, and analyzing results.

At the end of 2023, they conducted a Google Ads audit for us and provided recommendations on how to optimize our advertising campaigns in accordance with our goals.

We liked the approach, and in early 2024, the Roman.ua team was also handed over the management of advertising campaigns on Google Ads and Amazon Ads. They place ads in 4 languages for 12 Eastern European countries, and actively participate in the formation of the quarterly plan and budget allocation. They also regularly provide consultations on GA4 and building automated reports.

Result

We achieved the planned KPIs for various projects and met the deadlines. Thanks to detailed reporting, we can see all the work done and discuss the results of the campaigns. We usually communicate via messengers or online meetings.

Value

I would also like to note that the agency always thinks about how to make processes more efficient, has a lot of fresh ideas, and shares useful recommendations with us.

«They provide useful suggestions on how to make tasks or activities more efficient» 

Areas for improvement

What would we like to improve? We would like to see the agency dive deeper into Kingston’s product lines and categories, which are widely represented in the Eastern European markets.

Do you want to set up PPC advertising?

We know how to make it really effective.

Anna Lugo,
Digital Marketing Manager at Kingston Technology
https://www.linkedin.com/in/annaostapchuk

Certificates
and Awards

Google Analytics Individual Qualified since 2009

Meta Business Partner.

eSputnik Partner since 2019

MailChimp Experts since 2010

UpWork Top Rated

#261 in the TOP-1000 companies worldwide, 2023 by Clutch

TOP Advertising Company in Ukraine, 2023 by Techbehemoths

Clients

We have worked with 263 Clients and helped them enhance online marketing and earn more.

Clients
ABOUT US

Why did we choose Roman.ua?
Because they are geeks.