August 4, 2023 4 minutes to read

The team is characterized by a high level of experience in digital marketing

A testimonial from Yevhen Sokolnikov, Managing General Partner at about working with

My name is Yevhen Sokolnikov. I am the Managing General Partner of Smart Parts Online Pvt company. is India’s biggest online marketplace for car spare parts. We have a huge database of 13 million unique car spare parts, high-quality OEM and aftermarket spare parts of over 3000 national and international brands.

About the company

Online store of car parts
  • Founding year2015
  • NicheRetail
  • Number of employees201-500
  • Number of active users per month $50 mln


We were faced with the task of customer acquisition. We needed an agency for leading our PPC campaigns — Google Ads, Facebook ads, to run tests in other traffic networks was recommended to me by acquaintances. We selected over others because of great cultural fit, and good value for the cost.

Value has been working with our company from the start. Everything we have built in marketing was done in cooperation with

The team is very responsive and always in touch with us. They use Worksection software to track every task we have, so the workflow is transparent for us.

We were surprised by’s high level of experience in digital marketing, flexibility, and attention to detail.


The whole digital strategy of our company was created and supported by They set up Ecommerce, PPC, as well as Mobile & App and Social Media marketing.

We consider as a permanent digital partner. The main metric we track over time is CAC. We have a deeply analytical approach to analyzing this metric with various breakdowns (location, channel, campaign, source, etc.) is our permanent subcontractor in digital marketing and plays a crucial role. At the moment, we are completely satisfied with their services!

Yevhen Sokolnikov,
Managing General Partner at

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